Retail · Topic
Brand Community Building
2 articles from Retail practitioners
Bringing Hospitality to Retail as an Authentic Community Anchor: 15 Minutes with Coach’s Giovanni Zaccariello
Luxury retail is no longer confined to storefronts and seasonal campaigns. Brands are bringing hospitality to retail, building deeper emotional connections, and extending their presence beyond the product. Coach, among other heritage labels, is experimenting with cafés, branded bars, and immersive spaces that offer more than a transaction—they offer belonging. According to MG2 Advisory,…
Understanding Current and Incoming College Students and Their Generation is Vital for Company Growth
Brands that understand Gen Z's desire for personalized spaces gain competitive advantage in the rapidly growing student housing market