Workflows

How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

How AI and Digital Platforms Are Transforming Work at EY: Insights from Industry Leaders

Major professional services firms are leveraging AI and digital tools to fundamentally reshape team collaboration and client delivery models

From Marketing Automation to Autonomous AI Marketing

In this episode of the Marketing AI SparkCast, Aby Varma, founder of Spark Novus, an advisory firm that partners with marketing leaders to adopt AI responsibly and strategically, sits down with Philip Lakin, Head of Enterprise Innovation at Zapier. The conversation dives into how marketing teams are shifting from basic automation to fully autonomous, AI-driven…

From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

Happy Holidays

Hospitality leaders discover how streamlined operations transform hectic holiday seasons into seamless guest experiences

Practical Tips for Adopting AI in Marketing

Marketing leaders can harness AI's potential by starting with practical implementation strategies rather than waiting for perfect solutions

The Future of Digital Experiences: AI’s Role in CMS and DXP

AI is fundamentally reshaping how brands create, manage and deliver personalized content at scale

Security Operations Improvements Will Come Via Worker Empowerment

Equipping security teams with better tools and training unlocks operational gains that technology alone cannot achieve