Professional AV · Topic
U S Ev Market Leadership
6 articles from Professional AV practitioners
Get Vertical! Growing with Sales for Success
Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…
From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy
As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…
RM Q2 2025 Wrap Up
Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…
Introducing the While You Were Working Podcast
Business leaders gain actionable insights on market trends and growth strategies while managing their demanding daily responsibilities
From Structural Engineering to Hospitality: Mehul Patel’s Journey of Resilience and Innovation
A structural engineer's pivot to hospitality reveals how crisis and market shifts demand constant evolution from industry leaders
Consumer Education is Central, if the U.S. Wants to Lead Electric Vehicle Innovation
Without widespread consumer understanding of EV benefits, U.S. manufacturers risk ceding global market leadership to international competitors