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U S Ev Market Leadership

6 articles from Professional AV practitioners

Get Vertical! Growing with Sales for Success

Get Vertical! Growing with Sales for Success

Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…

Mike McCalley·Feb 24, 2026
From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

Jason Winningham·Jul 31, 2025
RM Q2 2025 Wrap Up

RM Q2 2025 Wrap Up

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Business Services·Jul 10, 2025
Introducing the While You Were Working Podcast

Introducing the While You Were Working Podcast

Business leaders gain actionable insights on market trends and growth strategies while managing their demanding daily responsibilities

Business Services·Jan 27, 2025
From Structural Engineering to Hospitality: Mehul Patel’s Journey of Resilience and Innovation

From Structural Engineering to Hospitality: Mehul Patel’s Journey of Resilience and Innovation

A structural engineer's pivot to hospitality reveals how crisis and market shifts demand constant evolution from industry leaders

Hospitality·Jul 16, 2024
Consumer Education is Central, if the U.S. Wants to Lead Electric Vehicle Innovation

Consumer Education is Central, if the U.S. Wants to Lead Electric Vehicle Innovation

Without widespread consumer understanding of EV benefits, U.S. manufacturers risk ceding global market leadership to international competitors

Michael Davies·May 6, 2024
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