Professional AV · Topic
Technology Strategy
30 articles from Professional AV practitioners
AI Is Reshaping Hiring Strategy And Critical Roles Are Shifting to Permanent Talent
Organizations are shifting hiring priorities as AI adoption accelerates, favoring permanent staff over contingent workers
How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy
AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…
Crafted Journey How To: Mastering Sales Enablement in an AI-Driven Market
Sales enablement is having a moment—and for good reason. As organizations grow more global, product portfolios expand through acquisition, and AI tools flood the market, sales teams are under pressure to ramp faster, stay consistent, and sell smarter. Effective sales enablement can improve win rates and shorten sales cycles, yet many companies still struggle…
HR at a Crossroads: Navigating Culture, AI, and the Future of Work
The modern workplace is at a crossroads, shaped by the rapid rise of AI, shifting cultural expectations, and increasing pressure on leaders to balance efficiency with humanity. Organizations are being forced to make intentional choices about how they operate, how they lead, and how they invest in their people — choices that will define…
Crafted Journey How To: Turning AI Ambition into a Real Data Strategy with Arvind Mozumdar
As AI adoption accelerates across industries, leaders are under growing pressure to “do something” with data—often before they’re sure what meaningful action looks like. Research shows that while a majority of executives believe AI will transform their business, far fewer feel confident in their organization’s data readiness or governance to support it responsibly. This gap…
Human Skills Power Real-World Marketing in the AI Era
As automation reshapes marketing, success increasingly depends on the distinctly human skills technology cannot replicate
Tokyo World Tour Highlights Coupa’s Role in the Next Era of Business Transformation
At a time when organizations face mounting pressure to balance efficiency with sustainability, Coupa’s Tokyo World Tour highlighted how technology is reshaping the very core of corporate strategy. By putting AI and future-ready spending models at the forefront, the event underscored a shift away from traditional cost-cutting toward intelligent, value-driven growth. In bringing together expert…
The Ethics of Innovation: How Nonprofits Can Harness AI Without Losing Their Mission
Nonprofit leaders discover how to adopt AI tools while keeping community impact at the center of every decision
How AI and Digital Platforms Are Transforming Work at EY: Insights from Industry Leaders
Major professional services firms are leveraging AI and digital tools to fundamentally reshape team collaboration and client delivery models
Mentorship, Training, and Culture Shifts to Boost Workforce Development in the Security Sector
Security leaders are rethinking talent strategies as mentorship and cultural change become competitive advantages in a tight labor market
Mobile Credentials Are a Journey, Not a Jump
Organizations must build mobile credential strategies incrementally, aligning technology adoption with operational readiness and user acceptance
AMAG’s Vision for Video Integration: Simple, Scalable, and Built for the Enterprise
Enterprise security leaders are rethinking video's role as a strategic operational tool rather than a reactive monitoring solution
Applied Digital Investor Day Interview: Bold Vision, Proven Execution
The company's track record of delivering on promises gives investors confidence that its most ambitious plans are actually achievable

Tailoring Innovation: Paving the Path to the Future with Applied Digital
Enterprise leaders are reshaping industry standards by building custom infrastructure solutions that anticipate tomorrow's technological demands
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)
Marketing leaders must rethink their approach entirely as technology proliferates and traditional tactics fail to move the needle
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 1)
Marketing leaders who prioritize creative resilience over rigid tactics gain decisive competitive advantages in today's AI-driven landscape
Marketing AI Adoption in B2B Enterprises
Enterprise marketers reveal the operational hurdles and strategic breakthroughs behind scaling AI across large organizations
GBX: Smart Solutions for Business Expansion
Companies expanding into new markets can unify their marketing, technology, and strategy through a single integrated platform
Navigating the AI Wave in Event Technology
Event planners and attendees alike are discovering new efficiencies and personalized experiences as artificial intelligence reshapes how large-scale gatherings
Collaboration and Customer-Driven Technology are Essential for Staying Ahead of Evolving Fraud Challenges in Financial Institutions
Banks and financial firms must unite technology capabilities with shared intelligence to outpace increasingly sophisticated criminal tactics
AI in Pro AV: Addressing Opportunities, Use Cases, and Concerns w/ Joe Pham of QSC and Q-SYS
Industry leaders examine how AI is reshaping professional audio-visual systems through practical applications and strategic implementation
How to Champion AI in Marketing
Marketing leaders who embrace AI early can drive organizational transformation and measurable business impact across their teams
The Future of Hospitality: Visual Matrix’s Innovative Hotel Software Solutions
Hotels are finding competitive advantage by consolidating fragmented software systems into unified, revenue-maximizing platforms
Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?
The shift to digital viewing is forcing traditional broadcasters to rethink their strategies or risk losing exclusive rights and loyal audiences
Ushering in the Next Generation of Tech Talent: A Look Inside Safran
The aerospace supplier is betting on early-career talent to drive innovation rather than relying on decades of industry experience
Committing to Strategic Marketing Can Help Companies Fix What They Often Get Wrong
Companies that skip strategic planning often waste resources chasing tactics instead of outcomes
Paving the Path Towards Technological Advancement in Spain
Spanish tech leaders are bridging the gap between academic research and real-world industrial innovation through strategic partnerships
AI Adoption in Marketing Ensuring Ethics and Privacy
Marketing leaders face mounting pressure to harness AI responsibly while safeguarding customer data in an increasingly regulated landscape
On-Prem or Cloud? Either Way, Data Center Compute Demands Necessitate the Need for AI Accelerators
Businesses must rethink their infrastructure strategy as AI workloads reshape what data centers can actually deliver
Consumer Education is Central, if the U.S. Wants to Lead Electric Vehicle Innovation
Without widespread consumer understanding of EV benefits, U.S. manufacturers risk ceding global market leadership to international competitors