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Technology Strategy

30 articles from Professional AV practitioners

AI Is Reshaping Hiring Strategy And Critical Roles Are Shifting to Permanent Talent

AI Is Reshaping Hiring Strategy And Critical Roles Are Shifting to Permanent Talent

Organizations are shifting hiring priorities as AI adoption accelerates, favoring permanent staff over contingent workers

Cg Infinity·Feb 20, 2026
How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy

How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

MarketScale·Feb 16, 2026
Crafted Journey How To: Mastering Sales Enablement in an AI-Driven Market

Crafted Journey How To: Mastering Sales Enablement in an AI-Driven Market

Sales enablement is having a moment—and for good reason. As organizations grow more global, product portfolios expand through acquisition, and AI tools flood the market, sales teams are under pressure to ramp faster, stay consistent, and sell smarter. Effective sales enablement can improve win rates and shorten sales cycles, yet many companies still struggle…

suzy·Jan 27, 2026
HR at a Crossroads: Navigating Culture, AI, and the Future of Work

HR at a Crossroads: Navigating Culture, AI, and the Future of Work

The modern workplace is at a crossroads, shaped by the rapid rise of AI, shifting cultural expectations, and increasing pressure on leaders to balance efficiency with humanity. Organizations are being forced to make intentional choices about how they operate, how they lead, and how they invest in their people — choices that will define…

Jason Winningham·Jan 13, 2026
Crafted Journey How To: Turning AI Ambition into a Real Data Strategy with Arvind Mozumdar

Crafted Journey How To: Turning AI Ambition into a Real Data Strategy with Arvind Mozumdar

As AI adoption accelerates across industries, leaders are under growing pressure to “do something” with data—often before they’re sure what meaningful action looks like. Research shows that while a majority of executives believe AI will transform their business, far fewer feel confident in their organization’s data readiness or governance to support it responsibly. This gap…

suzy·Dec 19, 2025
Human Skills Power Real-World Marketing in the AI Era

Human Skills Power Real-World Marketing in the AI Era

As automation reshapes marketing, success increasingly depends on the distinctly human skills technology cannot replicate

Ben Thomas·Oct 22, 2025
Tokyo World Tour Highlights Coupa’s Role in the Next Era of Business Transformation

Tokyo World Tour Highlights Coupa’s Role in the Next Era of Business Transformation

At a time when organizations face mounting pressure to balance efficiency with sustainability, Coupa’s Tokyo World Tour highlighted how technology is reshaping the very core of corporate strategy. By putting AI and future-ready spending models at the forefront, the event underscored a shift away from traditional cost-cutting toward intelligent, value-driven growth. In bringing together expert…

Coupa·Sep 11, 2025
The Ethics of Innovation: How Nonprofits Can Harness AI Without Losing Their Mission

The Ethics of Innovation: How Nonprofits Can Harness AI Without Losing Their Mission

Nonprofit leaders discover how to adopt AI tools while keeping community impact at the center of every decision

Chip Rosales·Sep 10, 2025
How AI and Digital Platforms Are Transforming Work at EY: Insights from Industry Leaders

How AI and Digital Platforms Are Transforming Work at EY: Insights from Industry Leaders

Major professional services firms are leveraging AI and digital tools to fundamentally reshape team collaboration and client delivery models

Uncategorized·Aug 26, 2025
Mentorship, Training, and Culture Shifts to Boost Workforce Development in the Security Sector

Mentorship, Training, and Culture Shifts to Boost Workforce Development in the Security Sector

Security leaders are rethinking talent strategies as mentorship and cultural change become competitive advantages in a tight labor market

Software And Technology·Mar 27, 2025
Mobile Credentials Are a Journey, Not a Jump

Mobile Credentials Are a Journey, Not a Jump

Organizations must build mobile credential strategies incrementally, aligning technology adoption with operational readiness and user acceptance

Software And Technology·Mar 26, 2025
AMAG’s Vision for Video Integration: Simple, Scalable, and Built for the Enterprise

AMAG’s Vision for Video Integration: Simple, Scalable, and Built for the Enterprise

Enterprise security leaders are rethinking video's role as a strategic operational tool rather than a reactive monitoring solution

Software And Technology·Mar 26, 2025
Applied Digital Investor Day Interview: Bold Vision, Proven Execution

Applied Digital Investor Day Interview: Bold Vision, Proven Execution

The company's track record of delivering on promises gives investors confidence that its most ambitious plans are actually achievable

Business Services·Feb 20, 2025
Tailoring Innovation: Paving the Path to the Future with Applied Digital

Tailoring Innovation: Paving the Path to the Future with Applied Digital

Enterprise leaders are reshaping industry standards by building custom infrastructure solutions that anticipate tomorrow's technological demands

Business Services·Feb 19, 2025
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)

Marketing leaders must rethink their approach entirely as technology proliferates and traditional tactics fail to move the needle

Ron Stefanski·Feb 4, 2025
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 1)

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 1)

Marketing leaders who prioritize creative resilience over rigid tactics gain decisive competitive advantages in today's AI-driven landscape

Ron Stefanski·Feb 4, 2025
Marketing AI Adoption in B2B Enterprises

Marketing AI Adoption in B2B Enterprises

Enterprise marketers reveal the operational hurdles and strategic breakthroughs behind scaling AI across large organizations

Aby Varma·Jan 30, 2025
GBX: Smart Solutions for Business Expansion

GBX: Smart Solutions for Business Expansion

Companies expanding into new markets can unify their marketing, technology, and strategy through a single integrated platform

Business Services·Jan 27, 2025
Navigating the AI Wave in Event Technology

Navigating the AI Wave in Event Technology

Event planners and attendees alike are discovering new efficiencies and personalized experiences as artificial intelligence reshapes how large-scale gatherings

Aby Varma·Oct 14, 2024
Collaboration and Customer-Driven Technology are Essential for Staying Ahead of Evolving Fraud Challenges in Financial Institutions

Collaboration and Customer-Driven Technology are Essential for Staying Ahead of Evolving Fraud Challenges in Financial Institutions

Banks and financial firms must unite technology capabilities with shared intelligence to outpace increasingly sophisticated criminal tactics

Ben Thomas·Oct 8, 2024
AI in Pro AV: Addressing Opportunities, Use Cases, and Concerns w/ Joe Pham of QSC and Q-SYS

AI in Pro AV: Addressing Opportunities, Use Cases, and Concerns w/ Joe Pham of QSC and Q-SYS

Industry leaders examine how AI is reshaping professional audio-visual systems through practical applications and strategic implementation

Ben Thomas·Sep 10, 2024
How to Champion AI in Marketing

How to Champion AI in Marketing

Marketing leaders who embrace AI early can drive organizational transformation and measurable business impact across their teams

Aby Varma·Sep 4, 2024
The Future of Hospitality: Visual Matrix’s Innovative Hotel Software Solutions

The Future of Hospitality: Visual Matrix’s Innovative Hotel Software Solutions

Hotels are finding competitive advantage by consolidating fragmented software systems into unified, revenue-maximizing platforms

Hospitality·Aug 16, 2024
Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?

Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?

The shift to digital viewing is forcing traditional broadcasters to rethink their strategies or risk losing exclusive rights and loyal audiences

Daniel Litwin·Jul 25, 2024
Ushering in the Next Generation of Tech Talent: A Look Inside Safran

Ushering in the Next Generation of Tech Talent: A Look Inside Safran

The aerospace supplier is betting on early-career talent to drive innovation rather than relying on decades of industry experience

Safran·Jul 15, 2024
Committing to Strategic Marketing Can Help Companies Fix What They Often Get Wrong

Committing to Strategic Marketing Can Help Companies Fix What They Often Get Wrong

Companies that skip strategic planning often waste resources chasing tactics instead of outcomes

Business Services·Jun 26, 2024
Paving the Path Towards Technological Advancement in Spain

Paving the Path Towards Technological Advancement in Spain

Spanish tech leaders are bridging the gap between academic research and real-world industrial innovation through strategic partnerships

Safran·May 19, 2024
AI Adoption in Marketing Ensuring Ethics and Privacy

AI Adoption in Marketing Ensuring Ethics and Privacy

Marketing leaders face mounting pressure to harness AI responsibly while safeguarding customer data in an increasingly regulated landscape

Aby Varma·May 14, 2024
On-Prem or Cloud? Either Way, Data Center Compute Demands Necessitate the Need for AI Accelerators

On-Prem or Cloud? Either Way, Data Center Compute Demands Necessitate the Need for AI Accelerators

Businesses must rethink their infrastructure strategy as AI workloads reshape what data centers can actually deliver

Mark Beccue·May 14, 2024
Consumer Education is Central, if the U.S. Wants to Lead Electric Vehicle Innovation

Consumer Education is Central, if the U.S. Wants to Lead Electric Vehicle Innovation

Without widespread consumer understanding of EV benefits, U.S. manufacturers risk ceding global market leadership to international competitors

Michael Davies·May 6, 2024
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