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30 articles from Professional AV practitioners

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

The line between corporate communications and media production continues to blur. As more organizations invest in live events, streaming, and hybrid engagement, the technology infrastructure behind their physical spaces has to keep pace. A recent project Avidex completed for a Fortune 500 company il

Drew Coles·Jul 10, 2026

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

Ben Thomas·Jul 9, 2026
The Most Important AV Upgrade in Your Church Might Be Behind the Walls

The Most Important AV Upgrade in Your Church Might Be Behind the Walls

Ben Thomas·Jul 9, 2026
Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra expands the Evolve3 headset range with three models for different workstyles

Jabra added three headsets to its Evolve3 range for desk-based, open-office, and hybrid workers, available globally from September 2026.

MarketScale Newsroom·Jul 1, 2026

LG ELECTRONICS UNVEILS STANBYME 2 MAX: AN IMMERSIVE PERSONAL SCREEN WITH A LARGER 32-INCH 4K DISPLAY

LG's Award-Winning Lifestyle Display Offers a Versatile, Movable Display for Everyday Use, Effortlessly Adapting to Various Environments and Lifestyles

MarketScale Newsroom·Jun 29, 2026
InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live

InfoComm 2026 opens in Las Vegas with 750-plus exhibitors, 46 AI sessions, and a milestone: full any-vendor IPMX interoperability.

MarketScale Newsroom·Jun 17, 2026
FIFA World Cup 2026 reshapes the pro AV landscape

FIFA World Cup 2026 reshapes the pro AV landscape

The 2026 FIFA World Cup's unprecedented scale fuels growth in the pro AV industry, offering significant opportunities for installers and marketers.

MarketScale Industry News·Jun 10, 2026

Brother Offers New 32" Direct-to-Film Roll Solution

Brother International Corporation announced the launch of the DTRX, its new flagship all-in-one direct-to-film (DTF) printing system designed for high-volume production environments

MarketScale Newsroom·Jun 3, 2026

Epson Introduces Powerful 10-Color UV Flatbed Printer

Compact SureColor V4000 Delivers High-Quality Output on a Wide Range of Materials for Indoor/Outdoor Signage, Fine Art and Promotional Items

MarketScale Newsroom·Apr 8, 2026
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace

ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

MarketScale·Mar 5, 2026
AI Is Reshaping Hiring Strategy And Critical Roles Are Shifting to Permanent Talent

AI Is Reshaping Hiring Strategy And Critical Roles Are Shifting to Permanent Talent

Organizations are shifting hiring priorities as AI adoption accelerates, favoring permanent staff over contingent workers

Cg Infinity·Feb 20, 2026
How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy

How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

MarketScale·Feb 16, 2026
Meet IC-SAT100, a Satellite PTT Radio Built for the World’s Most Demanding Environments

Meet IC-SAT100, a Satellite PTT Radio Built for the World’s Most Demanding Environments

Let’s have a look at Icom’s IC-SAT100, a satellite Push-To-Talk radio designed for moments when ordinary communication just isn’t an option. Powered by the Iridium satellite network, this rugged handheld delivers instant one-to-many communication at the push of a button—no cell towers or ground infrastructure required. Built to thrive in harsh environments, it’s waterproof,…

MarketScale·Feb 5, 2026
From Hospitals to Warehouses, the IP110H Keeps Your Team in Sync

From Hospitals to Warehouses, the IP110H Keeps Your Team in Sync

Icom’s IP110H is a compact, license-free WLAN radio built to keep teams talking—clearly and instantly—over an existing wireless network. Designed for environments like hospitals, hotels, warehouses, and tunnels, it delivers real-time, full-duplex voice using Icom’s advanced IP radio system. From Bluetooth capability to USB-C charging and a sleek, pocket-friendly design, the IP110H feels modern,…

MarketScale·Feb 5, 2026
The IP501H Brings Effortless, Wide-Area Communication to Your Team

The IP501H Brings Effortless, Wide-Area Communication to Your Team

Meet Icom’s IP501H, a cellular two-way radio built for instant wide-area communication over LTE (4G) and 3G networks. It works just like a traditional radio—supporting individual, group, and all-call conversations—without the need for repeaters or a dedicated IP network. With everything included in the box, the IP501H is designed for quick setup and fast…

MarketScale·Feb 5, 2026
One Device, Two Networks: Meet IP-M60, the World’s First LTE and VHF Marine Hybrid Transceiver

One Device, Two Networks: Meet IP-M60, the World’s First LTE and VHF Marine Hybrid Transceiver

Icom’s IP-M60 sets a new standard in marine communications by bringing LTE and VHF into a single, purpose-built hybrid transceiver. It uniquely combines a traditional VHF marine transceiver—relied on worldwide for maritime safety—with LTE connectivity for long-range, land-based communication within cellular coverage. By uniting these two networks in a single handheld device, the IP-M60…

MarketScale·Feb 5, 2026
Solo Sailing Around the World Demands Reliable Communication, Sound Judgment, and a Respect for Risk

Solo Sailing Around the World Demands Reliable Communication, Sound Judgment, and a Respect for Risk

For most people, crossing an ocean by sail sits firmly in the realm of the dangerous and impractical. Doing it alone, on a small boat, means weeks without land, crew, or margin for error. While modern adventure is often designed to feel safe and predictable, solo ocean sailing offers none of that—only isolation, consequence,…

Ray Novak·Feb 5, 2026
Lights, Camera, Authenticity: Why Trusting Your Voice Is the Most Radical Move in Filmmaking Today

Lights, Camera, Authenticity: Why Trusting Your Voice Is the Most Radical Move in Filmmaking Today

The entertainment industry is at a crossroads, where questions of access, authorship, and technological disruption are reshaping who gets to tell stories—and how those stories get made. From the rise of AI-assisted tools to ongoing conversations about representation and gatekeeping, filmmaking today is as much about identity and equity as it is about craft….

Jason Winningham·Feb 3, 2026
Crafted Journey How To: Mastering Sales Enablement in an AI-Driven Market

Crafted Journey How To: Mastering Sales Enablement in an AI-Driven Market

Sales enablement is having a moment—and for good reason. As organizations grow more global, product portfolios expand through acquisition, and AI tools flood the market, sales teams are under pressure to ramp faster, stay consistent, and sell smarter. Effective sales enablement can improve win rates and shorten sales cycles, yet many companies still struggle…

suzy·Jan 27, 2026
HR at a Crossroads: Navigating Culture, AI, and the Future of Work

HR at a Crossroads: Navigating Culture, AI, and the Future of Work

The modern workplace is at a crossroads, shaped by the rapid rise of AI, shifting cultural expectations, and increasing pressure on leaders to balance efficiency with humanity. Organizations are being forced to make intentional choices about how they operate, how they lead, and how they invest in their people — choices that will define…

Jason Winningham·Jan 13, 2026
Crafted Journey How To: Turning AI Ambition into a Real Data Strategy with Arvind Mozumdar

Crafted Journey How To: Turning AI Ambition into a Real Data Strategy with Arvind Mozumdar

As AI adoption accelerates across industries, leaders are under growing pressure to “do something” with data—often before they’re sure what meaningful action looks like. Research shows that while a majority of executives believe AI will transform their business, far fewer feel confident in their organization’s data readiness or governance to support it responsibly. This gap…

suzy·Dec 19, 2025
From ER Rooms to Boardrooms: How Christiana Yebra Is Redefining the Sports Fan Experience Through Curiosity and Connection

From ER Rooms to Boardrooms: How Christiana Yebra Is Redefining the Sports Fan Experience Through Curiosity and Connection

In an era where career pivots are becoming the new normal, Christiana Yebra’s story stands out as a masterclass in reinvention. She’s gone from emergency rooms and med-tech startups to leading a dating app—and now, she’s advancing the sports fan experience through technology. Her career shows how curiosity, adaptability, and storytelling can be powerful…

John Davidson·Oct 26, 2025
Human Skills Power Real-World Marketing in the AI Era

Human Skills Power Real-World Marketing in the AI Era

As automation reshapes marketing, success increasingly depends on the distinctly human skills technology cannot replicate

Ben Thomas·Oct 22, 2025
From Ground to Sky: How Icom Radios Connect Crews, Docks, and Air Traffic at AirVenture 2025

From Ground to Sky: How Icom Radios Connect Crews, Docks, and Air Traffic at AirVenture 2025

Nestled in the shaded quiet of Oshkosh’s Seaplane Base, there exists a side of EAA AirVenture that many attendees never see. Unlike the bustling main grounds, the Seaplane Base operates for just one week each year, transforming from an unused shoreline into a hub of aviation activity. It takes hundreds of volunteers and days…

MarketScale·Oct 1, 2025
Voices of History: How Icom Radios Keep Warbirds Flying Safely at AirVenture 2025

Voices of History: How Icom Radios Keep Warbirds Flying Safely at AirVenture 2025

For aviation enthusiasts, few sights stir the imagination quite like the thunder of restored warbirds filling the skies at AirVenture. What began in 1964 as a small group of former military pilots salvaging surplus aircraft has grown into one of the most celebrated showcases of flying history, preserving the legacy of WWII and Korean-era…

MarketScale·Oct 1, 2025
The Heart of the Lagoon: Andrew Elert on Icom Radios, Safety, and Tradition at Oshkosh’s Seaplane Base for AirVenture 2025

The Heart of the Lagoon: Andrew Elert on Icom Radios, Safety, and Tradition at Oshkosh’s Seaplane Base for AirVenture 2025

For one week each summer, the EAA AirVenture Oshkosh transforms a quiet stretch of private shoreline into the bustling Seaplane Base—a hidden gem where aviation meets water. Unlike the high-energy pace of the main airport grounds, the base offers a more relaxed, up-close experience with pilots and their aircraft, creating a unique connection between…

MarketScale·Oct 1, 2025
Beyond the Call: Volunteer Sacrifices and the Radios Powering Search & Rescue Missions in the Field

Beyond the Call: Volunteer Sacrifices and the Radios Powering Search & Rescue Missions in the Field

Search and rescue missions are often measured in minutes, where clear communication can mean the difference between life and death. In King County, Washington, search and rescue operations are powered primarily by volunteers—about 600 individuals alongside 16 sheriff’s deputies. Collectively, these volunteers respond to 150–200 missions per year, contribute more than 49,000 hours annually,…

Tim Price·Sep 30, 2025
Coupa and UPS Showcase AI-Driven Innovation at Topgolf Atlanta Customer Event

Coupa and UPS Showcase AI-Driven Innovation at Topgolf Atlanta Customer Event

Two industry leaders demonstrate how AI-native platforms are transforming supply chain operations in real time

Coupa·Sep 11, 2025
Tokyo World Tour Highlights Coupa’s Role in the Next Era of Business Transformation

Tokyo World Tour Highlights Coupa’s Role in the Next Era of Business Transformation

At a time when organizations face mounting pressure to balance efficiency with sustainability, Coupa’s Tokyo World Tour highlighted how technology is reshaping the very core of corporate strategy. By putting AI and future-ready spending models at the forefront, the event underscored a shift away from traditional cost-cutting toward intelligent, value-driven growth. In bringing together expert…

Coupa·Sep 11, 2025
The Ethics of Innovation: How Nonprofits Can Harness AI Without Losing Their Mission

The Ethics of Innovation: How Nonprofits Can Harness AI Without Losing Their Mission

Nonprofit leaders discover how to adopt AI tools while keeping community impact at the center of every decision

Chip Rosales·Sep 10, 2025
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