Professional AV · Topic
Strategic Marketing
5 articles from Professional AV practitioners
IPS Global MKT Meet NYC 2026 – Virginia Murray on Leading the Next Era of Marketing at TekniPlex
In an era where marketing organizations are expected to do more than support—they are expected to lead—moments of reflection have become just as critical as execution. Too often, teams operate at full speed, measuring success only by output, without pausing to recognize the progress already made or the strategic gaps still ahead. Industry…
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 1)
Marketing leaders who prioritize creative resilience over rigid tactics gain decisive competitive advantages in today's AI-driven landscape
Committing to Strategic Marketing Can Help Companies Fix What They Often Get Wrong
Companies that skip strategic planning often waste resources chasing tactics instead of outcomes
The Impact of AI on Marketing Careers
Marketing professionals are navigating a fundamental shift in how skills, roles, and career trajectories are being redefined by intelligent automation
Examining How the Verizon Partner Network Supports its Members with Mark Tina
A telecom channel chief explains how organizational restructuring strengthens partner ecosystem resilience during industry transformation