Professional AV · Topic
Sales Leadership
6 articles from Professional AV practitioners
Tonja Ashley Reflects on Collaboration, Growth, and Standout Leadership at the IPS Global Sales Meeting 2026
Global sales meetings are often measured by numbers—targets hit, pipelines filled, strategies refined—but their real value lies in the human connections and shared perspective they create across an organization. When teams from different functions come together, especially customer service and sales, they begin to see not just metrics, but the full customer journey,…
Get Vertical! Growing with Sales for Success
Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…
RM Q2 2025 Wrap Up
Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
Sales professionals in the expanding audiovisual market must tailor approaches to serve vastly different buyer segments and use cases
From Self-Doubt to Entrepreneur: How Salesforce’s Technology Evangelist Found Success in Entrepreneurship After Experiencing Uncertainty
A former skeptic reveals how embracing uncertainty became the catalyst for building a company valuable enough to acquire
Interview with Tom Longley – Sales Director at Somerford Associates UK
A sales leader shares how specialized browsing technology transformed his team's approach to client engagement and productivity