Professional AV · Topic
Rebranding
2 articles from Professional AV practitioners
The Branding Balancing Act: Reinvent Without Losing Your Brand Identity
The recent resurrection of the Pac-12—reborn with new members and a possible rebrand—raises critical questions about what keeps a brand relevant in the face of disruption. According to Yahoo Sports, the rebuilt conference has signed a five-year media deal with CBS despite fielding just two original members, underscoring how legacy names must evolve to maintain…
Leading Commerce Company CommerceHub’s Rebranding to Rithum Bolsters Brands, Retailers, and Channel Owners
A strategic identity shift signals how unified commerce platforms are reshaping relationships between brands, retailers, and distribution networks