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16 articles from Professional AV practitioners

FIFA World Cup 2026 reshapes the pro AV landscape

FIFA World Cup 2026 reshapes the pro AV landscape

The 2026 FIFA World Cup's unprecedented scale fuels growth in the pro AV industry, offering significant opportunities for installers and marketers.

MarketScale Industry News·Jun 10, 2026
Data Fluency and Human Connection Power Marketing Careers in the Age of AI

Data Fluency and Human Connection Power Marketing Careers in the Age of AI

Marketing professionals who master data fundamentals and human insight outpace those chasing the latest AI tools

suzy·Oct 23, 2025
Young, Ambitious, and Authentic: How to Build Genuine Connections that Drive Career Growth

Young, Ambitious, and Authentic: How to Build Genuine Connections that Drive Career Growth

For many professionals—especially those early in their careers—landing the right opportunity often comes down to more than just qualifications. Research shows that nearly 80 percent of available positions aren’t advertised publicly, meaning personal connections play a major role in how positions get filled. Still, figuring out how to build those connections in an intentional and…

Jason Winningham·Aug 12, 2025
From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

Jason Winningham·Jul 31, 2025
The Measured Mindset: How Mentorship, Curiosity, and Listening Drive Professional Advancement and Growth

The Measured Mindset: How Mentorship, Curiosity, and Listening Drive Professional Advancement and Growth

Not every path into analytics starts with code and spreadsheets. For some, it begins with curiosity, adaptability, mentorship, and a willingness to learn something entirely new. That’s the case for Mayank Malviya, whose journey from a humanities education in India to a career in U.S.-based market research reveals how initiative and mentorship can accelerate…

Jason Winningham·Jul 29, 2025
Workplace Visibility Builds Careers and Communities Through Trust, Recognition, and Shared Growth

Workplace Visibility Builds Careers and Communities Through Trust, Recognition, and Shared Growth

What if the most powerful way to grow your career isn’t by perfecting your pitch, but by telling your story? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham welcomes Hunter Lopatin, the Director of MarketScale, to explore the real value of visibility and voice in the workplace. The discussion…

Jason Winningham·Jul 17, 2025
Sales Career Playbook: Build Trust, Not Just Pipelines

Sales Career Playbook: Build Trust, Not Just Pipelines

In this episode of Professional Quotient (PQ), host Jason Winningham sits down with Katie Steinberg, Director of Growth at MarketScale, for a candid conversation packed with practical sales career advice, focusing on what really drives success in B2B sales beyond cold calls and quotas. Katie’s approach to sales is refreshingly human. She prioritizes listening…

Jason Winningham·Jun 18, 2025
Mentorship, Training, and Culture Shifts to Boost Workforce Development in the Security Sector

Mentorship, Training, and Culture Shifts to Boost Workforce Development in the Security Sector

Security leaders are rethinking talent strategies as mentorship and cultural change become competitive advantages in a tight labor market

Software And Technology·Mar 27, 2025
Introducing the While You Were Working Podcast

Introducing the While You Were Working Podcast

Business leaders gain actionable insights on market trends and growth strategies while managing their demanding daily responsibilities

Business Services·Jan 27, 2025
Unleash the Power of Shure ULX-D: Over 1,350 Channels Now at Rentex!

Unleash the Power of Shure ULX-D: Over 1,350 Channels Now at Rentex!

Professional venues gain access to enterprise-grade wireless audio solutions with expanded channel capacity for large-scale productions

Rentex·Jun 24, 2024
Experts Talk: What to Expect From Emerging Vertical Markets and InfoComm 2024

Experts Talk: What to Expect From Emerging Vertical Markets and InfoComm 2024

Industry leaders share what's driving innovation across professional audiovisual markets heading into the year's largest trade show

Experts Talk·Jun 7, 2024
Draper Names New Pro AV Regional Sales Manager – Western U.S.

Draper Names New Pro AV Regional Sales Manager – Western U.S.

An experienced audiovisual veteran brings 25 years of industry expertise to expand market presence across 13 western states

Pro Av·Mar 26, 2024
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs

Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs

Sales professionals in the expanding audiovisual market must tailor approaches to serve vastly different buyer segments and use cases

Pro Av·Dec 8, 2023
Body Slams and Branding: Breaking Down the Similarities Between Wrestling and B2B

Body Slams and Branding: Breaking Down the Similarities Between Wrestling and B2B

Professional wrestlers and B2B marketers both succeed by mastering the art of storytelling and building compelling personal brands

Ben Thomas·Nov 30, 2023
Icom Partners with EPCOM for Expansion in the US Market

Icom Partners with EPCOM for Expansion in the US Market

A strategic alliance enables a radio communications leader to strengthen its distribution footprint across America's competitive marketplace

Pro Av·Oct 13, 2023
Traditional Radio Systems Generate Opportunities Within the Pro AV Space

Traditional Radio Systems Generate Opportunities Within the Pro AV Space

Legacy communication infrastructure continues commanding relevance as the Pro AV sector expands and demands more reliable coordination tools

Ben Thomas·Jul 28, 2023
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