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Production

30 articles from Professional AV practitioners

How a Fortune 500 company built a broadcast-ready conference space with Avidex

How a Fortune 500 company built a broadcast-ready conference space with Avidex

The line between corporate communications and media production continues to blur. As more organizations invest in live events, streaming, and hybrid engagement, the technology infrastructure behind their physical spaces has to keep pace. A recent project Avidex completed for a Fortune 500 company il

Drew Coles·Jul 10, 2026

Brother Offers New 32" Direct-to-Film Roll Solution

Brother International Corporation announced the launch of the DTRX, its new flagship all-in-one direct-to-film (DTF) printing system designed for high-volume production environments

MarketScale Newsroom·Jun 3, 2026
Lights, Camera, Authenticity: Why Trusting Your Voice Is the Most Radical Move in Filmmaking Today

Lights, Camera, Authenticity: Why Trusting Your Voice Is the Most Radical Move in Filmmaking Today

The entertainment industry is at a crossroads, where questions of access, authorship, and technological disruption are reshaping who gets to tell stories—and how those stories get made. From the rise of AI-assisted tools to ongoing conversations about representation and gatekeeping, filmmaking today is as much about identity and equity as it is about craft….

Jason Winningham·Feb 3, 2026
Ryen Russillo’s Creator-Owned Pivot: What His Barstool Deal Signals for the Future of Talent, IP, and Distribution

Ryen Russillo’s Creator-Owned Pivot: What His Barstool Deal Signals for the Future of Talent, IP, and Distribution

Ryen Russillo’s decision to launch his own production company—while tapping Barstool for investment, distribution, and commercialization—lands squarely in the middle of a larger shift: audiences are following personalities more than platforms, and the business is finally catching up. For years, Russillo has been a fixture at the top of the sports podcast charts, first…

AJ Krow·Sep 9, 2025
From Kansas to Vegas: Immersive Audio Technology at The Sphere to Bring New Life to The Wizard of Oz for a New Generation

From Kansas to Vegas: Immersive Audio Technology at The Sphere to Bring New Life to The Wizard of Oz for a New Generation

Audiences worldwide have cherished The Wizard of Oz for over eight decades, but The Wizard of Oz at Sphere is reimagining the classic for today’s technology-driven entertainment world. Las Vegas’ cutting-edge Sphere venue will host an immersive revival, pairing groundbreaking visuals with immersive audio technology that brings the Academy Award-winning score to life in ways…

Ben Thomas·Aug 14, 2025
Human Creativity in the Frame: Bradley Lanphear on Art, AI, and Staying Creative

Human Creativity in the Frame: Bradley Lanphear on Art, AI, and Staying Creative

AI-generated content is becoming the norm as budgets tighten and deadlines shrink, leaving less room for slow, intentional craftsmanship and true human creativity. In today’s economy, the challenge isn’t just keeping up—it’s standing out. For filmmakers and visual artists, the pressure to prioritize speed over soul is growing. But what does it take to…

Jason Winningham·Aug 7, 2025
Video Production at Scale? You Bet.

Video Production at Scale? You Bet.

MarketScale welcomes Rogue Marketing for an exclusive tour of its state-of-the-art production studios, perched high above downtown Dallas on the 53rd floor of the Bank of America Plaza — the tallest studio facility in Texas. Designed for brands that want to elevate their storytelling, the space offers a diverse range of immersive environments tailored for…

Rogue Marketing·Aug 6, 2025
From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

Jason Winningham·Jul 31, 2025
Harnessing Collective Wisdom: Purpose Factory Helps Build Focus Through Peer Support

Harnessing Collective Wisdom: Purpose Factory Helps Build Focus Through Peer Support

Solopreneurs often face confusion when navigating early-stage business growth. Purpose Factory provides the structure, support, and clarity needed to build focus and momentum. Julian Placino, Founder of Pathways Media, shares how the peer-driven environment fueled his transformation from scattered efforts to a focused media business and the production of the Ultimate Coding Championship. He credits Purpose…

Business Services·Jul 9, 2025
Revolutionizing Video Production with Absen and Brompton Technology

Revolutionizing Video Production with Absen and Brompton Technology

Trilogy Studios gains creative control and production efficiency through cutting-edge LED integration across multiple soundstages

Absen·Feb 27, 2025
Global Heart Ministries Presents: Everything’s Cancelled

Global Heart Ministries Presents: Everything’s Cancelled

A faith-based organization reveals how to find purpose and resilience when life's plans fall apart

Business Services·Feb 19, 2025
Illuminate Your Event with Rentex LED Lighting!

Illuminate Your Event with Rentex LED Lighting!

Professional-grade LED solutions transform any venue into a visually stunning space while keeping rental costs manageable

Rentex·Jun 25, 2024
Crystal Clear Displays with Rentex Monitors!

Crystal Clear Displays with Rentex Monitors!

Production teams gain access to premium visual technology without premium price tags through comprehensive rental solutions

Rentex·Jun 25, 2024
Elevate Your Sound with Rentex Audio Gear!

Elevate Your Sound with Rentex Audio Gear!

Professional-grade audio equipment tailored to deliver pristine sound quality for productions of any scale

Rentex·Jun 25, 2024
Project with Clarity using Rentex’s Projection Screens!

Project with Clarity using Rentex’s Projection Screens!

High-quality projection screens deliver crisp visuals that captivate audiences and elevate any event or production

Rentex·Jun 25, 2024
Seamless Control with Rentex PTZ Cameras!

Seamless Control with Rentex PTZ Cameras!

Professional video productions gain precise remote control and consistent image quality without the complexity of traditional camera systems

Rentex·Jun 25, 2024
Experience Excellence with Shure ULX-D Digital Wireless Mic Systems!

Experience Excellence with Shure ULX-D Digital Wireless Mic Systems!

Professional venues gain reliable audio performance through advanced RF stability and scalable wireless configurations

Rentex·Jun 24, 2024
Elevate Your Productions with Rentex’s PTZ Cameras!

Elevate Your Productions with Rentex’s PTZ Cameras!

Professional broadcasters can achieve cinema-quality results by selecting the right PTZ camera technology for their specific production environment

Rentex·Jun 24, 2024
Turn Up the Volume with Rentex’s Premier Audio Equipment Rentals!

Turn Up the Volume with Rentex’s Premier Audio Equipment Rentals!

Professional productions can access premium sound equipment with nationwide delivery and round-the-clock technical support

Rentex·Jun 24, 2024
Light Up Your Event with Rentex AV Rentals!

Light Up Your Event with Rentex AV Rentals!

Three decades of expertise and nationwide logistics ensure flawless audio-visual experiences at any scale

Rentex·Jun 24, 2024
Discover the Versatility of the Roland V-160HD Switcher with Greg Parker

Discover the Versatility of the Roland V-160HD Switcher with Greg Parker

Video professionals discover why this compact switcher delivers flexible multi-format support for demanding production environments

Rentex·Jun 23, 2024
Rentex Expands LED Inventory with Black Pearl 2V2!

Rentex Expands LED Inventory with Black Pearl 2V2!

The latest LED panel addition gives rental companies access to superior color accuracy and on-camera performance for live events

Rentex·Jun 22, 2024
Panasonic PT-RQ18KU Projector Now Available at Rentex!

Panasonic PT-RQ18KU Projector Now Available at Rentex!

Large-venue events now have access to a 16,000-lumen 4K projector built for demanding production environments

Rentex·Jun 22, 2024
Sunrise Hustle: Rentex Orlando’s Nonstop Order Prep!

Sunrise Hustle: Rentex Orlando’s Nonstop Order Prep!

This equipment rental company's early morning operations reveal how round-the-clock dedication keeps clients equipped and ready

Rentex·Jun 22, 2024
Rentex Expands LED Inventory with New Absen PL2.5 Tiles!

Rentex Expands LED Inventory with New Absen PL2.5 Tiles!

The rental house bolsters its display capabilities with cutting-edge indoor LED tiles designed for high-resolution event productions

Rentex·Jun 22, 2024
Rentex, Dallas Prepares Major AV Equipment Shipment

Rentex, Dallas Prepares Major AV Equipment Shipment

The AV rental company's meticulous approach to fulfilling large orders reveals how operational excellence drives customer confidence in the industry

Rentex·Jun 22, 2024
New Arrival: Shure Wireless Push-to-Talk Systems at Rentex!

New Arrival: Shure Wireless Push-to-Talk Systems at Rentex!

Event organizers can now access enterprise-grade wireless conferencing systems with military-level security and capacity for large-scale gatherings

Rentex·Jun 19, 2024
Showcasing Our Top-Quality ROE LED Panels at Rentex!

Showcasing Our Top-Quality ROE LED Panels at Rentex!

A major LED panel shipment demonstrates how advanced processing technology delivers sharper visuals for high-stakes event productions

Rentex·Jun 19, 2024
Rentex Team in Action: Loading a Big Fall Order!

Rentex Team in Action: Loading a Big Fall Order!

Precision coordination and operational excellence prepare equipment rental teams for peak season demand

Rentex·Jun 19, 2024
Expanding Inventory: More PTZ Cameras at Rentex!

Expanding Inventory: More PTZ Cameras at Rentex!

The equipment rental specialist bolsters its camera inventory to help production teams capture dynamic content more easily

Rentex·Jun 19, 2024
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