Pro Av Market

FIFA World Cup 2026 reshapes the pro AV landscape

The 2026 FIFA World Cup's unprecedented scale fuels growth in the pro AV industry, offering significant opportunities for installers and marketers.

Brother International Corporation Announces Top Management Changes

Kenji Kamei appointed as president, effective April 1, 2026, positioning the company for its next phase of growth across the Americas

Get Vertical! Growing with Sales for Success

Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…

Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Data Fluency and Human Connection Power Marketing Careers in the Age of AI

Marketing professionals who master data fundamentals and human insight outpace those chasing the latest AI tools

Human Skills Power Real-World Marketing in the AI Era

As automation reshapes marketing, success increasingly depends on the distinctly human skills technology cannot replicate

Young, Ambitious, and Authentic: How to Build Genuine Connections that Drive Career Growth

For many professionals—especially those early in their careers—landing the right opportunity often comes down to more than just qualifications. Research shows that nearly 80 percent of available positions aren’t advertised publicly, meaning personal connections play a major role in how positions get filled. Still, figuring out how to build those connections in an intentional and…

Video Production at Scale? You Bet.

MarketScale welcomes Rogue Marketing for an exclusive tour of its state-of-the-art production studios, perched high above downtown Dallas on the 53rd floor of the Bank of America Plaza — the tallest studio facility in Texas. Designed for brands that want to elevate their storytelling, the space offers a diverse range of immersive environments tailored for…

From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

The Measured Mindset: How Mentorship, Curiosity, and Listening Drive Professional Advancement and Growth

Not every path into analytics starts with code and spreadsheets. For some, it begins with curiosity, adaptability, mentorship, and a willingness to learn something entirely new. That’s the case for Mayank Malviya, whose journey from a humanities education in India to a career in U.S.-based market research reveals how initiative and mentorship can accelerate…

Workplace Visibility Builds Careers and Communities Through Trust, Recognition, and Shared Growth

What if the most powerful way to grow your career isn’t by perfecting your pitch, but by telling your story? In this episode of Professional Quotient: Conversations that Build Equity, host Jason Winningham welcomes Hunter Lopatin, the Director of MarketScale, to explore the real value of visibility and voice in the workplace. The discussion…

The Branding Balancing Act: Reinvent Without Losing Your Brand Identity

The recent resurrection of the Pac-12—reborn with new members and a possible rebrand—raises critical questions about what keeps a brand relevant in the face of disruption. According to Yahoo Sports, the rebuilt conference has signed a five-year media deal with CBS despite fielding just two original members, underscoring how legacy names must evolve to maintain…

Sales Career Playbook: Build Trust, Not Just Pipelines

In this episode of Professional Quotient (PQ), host Jason Winningham sits down with Katie Steinberg, Director of Growth at MarketScale, for a candid conversation packed with practical sales career advice, focusing on what really drives success in B2B sales beyond cold calls and quotas. Katie’s approach to sales is refreshingly human. She prioritizes listening…

How AV Integrators Can Face the Challenge of Scaling Their Services

Growing demand for AV integration services is straining profitability as integrators struggle to scale operations efficiently

Why Shows like E4 are Critical for the Pro AV Industry

Industry professionals rely on live demonstrations and vendor connections to navigate the rapidly evolving audiovisual technology landscape

Mentorship, Training, and Culture Shifts to Boost Workforce Development in the Security Sector

Security leaders are rethinking talent strategies as mentorship and cultural change become competitive advantages in a tight labor market

Southwest Airlines’ Biggest Mistake? Forgetting Its Community—A Wake-Up Call for B2B Marketers

When a beloved brand prioritizes profits over the promise that made it famous, loyal customers become its harshest critics

More than An Agency

Rogue Marketing thrives by abandoning rigid playbooks in favor of real-time adaptation that keeps campaigns performing at their peak

A Story of Hope and Transition: Abby’s Vogel Journey

After enduring homelessness and hardship, one woman's resilience charts a path toward stability and opportunity

Global Heart Ministries Presents: Everything’s Cancelled

A faith-based organization reveals how to find purpose and resilience when life's plans fall apart

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 1)

Marketing leaders who prioritize creative resilience over rigid tactics gain decisive competitive advantages in today's AI-driven landscape

Introducing the While You Were Working Podcast

Business leaders gain actionable insights on market trends and growth strategies while managing their demanding daily responsibilities

The Role of OEM in the AV Industry: Shaping Innovation, Quality, and Market Competition

Custom manufacturing partnerships are reshaping competitive advantage and product quality across audiovisual markets

Navigating the AI Wave in Event Technology

Event planners and attendees alike are discovering new efficiencies and personalized experiences as artificial intelligence reshapes how large-scale gatherings

Navigating Career Paths and the Future of Pro AV with Insights from 40 Under 40 Awardee Andie Mace

Industry leaders are rethinking talent strategies as hybrid work reshapes how Pro AV companies attract and retain tomorrow's professionals

Taking Stock of the Private Aviation Market: A Broader Customer Base in a Post-Pandemic World

Demand for private travel has expanded beyond wealthy elites, reshaping the industry's growth trajectory and customer expectations

On-Device AI is Today’s Tech Innovation, Competition and Market Leadership Driver

Companies that embed artificial intelligence directly into devices gain decisive advantages in speed, security, and user experience over cloud-dependent competi

Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work

Human brands must balance AI efficiency with genuine storytelling to cut through the noise and build meaningful audience connections

Unleash the Power of Shure ULX-D: Over 1,350 Channels Now at Rentex!

Professional venues gain access to enterprise-grade wireless audio solutions with expanded channel capacity for large-scale productions

New Panasonic Monitors Arrive at Rentex Vegas

Advanced display technology expands rental capabilities for events across the Las Vegas market