Pro Av Industry Sales

Get Vertical! Growing with Sales for Success

Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…

Sales Career Playbook: Build Trust, Not Just Pipelines

In this episode of Professional Quotient (PQ), host Jason Winningham sits down with Katie Steinberg, Director of Growth at MarketScale, for a candid conversation packed with practical sales career advice, focusing on what really drives success in B2B sales beyond cold calls and quotas. Katie’s approach to sales is refreshingly human. She prioritizes listening…

Draper Names New Pro AV Regional Sales Manager – Western U.S.

An experienced audiovisual veteran brings 25 years of industry expertise to expand market presence across 13 western states

Content-Forward & Performance Skills are Elevating Storytelling in B2B Sales

The fusion of creative storytelling and authentic delivery is reshaping how B2B sales teams connect with prospects and close deals

Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs

Sales professionals in the expanding audiovisual market must tailor approaches to serve vastly different buyer segments and use cases