Marketing Strategies

How to End UGC Self-Sabotage in B2B with Vidlo’s Chynna Morgan

Most B2B marketers already know user-generated content (UGC) has power. But too many still get in their own way — clinging to polished video shoots, siloed workflows, or the excuse that their brand “isn’t sexy.” In the latest episode of UGC for B2B, host Daniel Litwin sits down with Chynna Morgan, CEO & Founder…

Introducing the While You Were Working Podcast

Business leaders gain actionable insights on market trends and growth strategies while managing their demanding daily responsibilities

Practical Tips for Adopting AI in Marketing

Marketing leaders can harness AI's potential by starting with practical implementation strategies rather than waiting for perfect solutions

Leverage Data-Driven Tools and Local SEO for Maximum Search Engine Rankings

Companies that combine analytics with location-based optimization can capture the majority of search traffic before competitors even appear

Committing to Strategic Marketing Can Help Companies Fix What They Often Get Wrong

Companies that skip strategic planning often waste resources chasing tactics instead of outcomes

Unlocking Authentic Brand Engagement Strategies: Jon Reily’s Insights for Modern Marketers

Modern marketers must balance competing engagement strategies across diverse customer bases rather than relying on a single approach

Your Front Door is a Stage

Transforming everyday customer touchpoints into memorable moments drives unexpected business growth and loyalty

The Impact of AI on Marketing Careers

Marketing professionals are navigating a fundamental shift in how skills, roles, and career trajectories are being redefined by intelligent automation

AI Chatbots Are Now the Backbone of Cutting-Edge Marketing Strategies

AI-powered conversational tools are transforming how marketers engage customers and streamline operations at scale

Lime Media | Emotional Brand Experiences Through Experiential Marketing, Are We There Yet?

Direct brand engagement through experiential events drives measurable loyalty and purchase intent among consumers seeking authentic connections

Body Slams and Branding: Breaking Down the Similarities Between Wrestling and B2B

Professional wrestlers and B2B marketers both succeed by mastering the art of storytelling and building compelling personal brands

Brand Placement Strategies Are Key in Today’s Product Marketing Dynamics

Marketers are discovering that strategic product placement requires precision science, not intuition, to capture audiences across fragmented media channels