Professional AV · Topic
Innovation Strategy
21 articles from Professional AV practitioners
Building Global Synergy: Jayesh Dave on Learning, Collaboration, and Strategic Clarity at IPS Global Sales Meeting 2026
Global organizations are increasingly discovering that alignment across regions is no longer a luxury—it is a competitive necessity in a rapidly shifting market landscape. Events like international sales meetings have evolved beyond routine gatherings into strategic forums where collaboration, shared learning, and long-term vision converge. For companies operating across diverse markets, the ability…
IPS Global MKT Meet NYC 2026 – Renette Rier Highlights the Power of Marketing Communication
At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and customer engagement, yet too often those efforts remain siloed or underrepresented beyond internal circles….
IPS Global MKT Meet NYC 2026 – Virginia Murray on Leading the Next Era of Marketing at TekniPlex
In an era where marketing organizations are expected to do more than support—they are expected to lead—moments of reflection have become just as critical as execution. Too often, teams operate at full speed, measuring success only by output, without pausing to recognize the progress already made or the strategic gaps still ahead. Industry…
IPS Global Marketing Meeting 2026: Paul Yousif on Turning Change into Execution
Corporate transformation often falters not at the point of vision, but at the moment when strategy must become execution. For organizations like TekniPlex, recent efforts have focused on driving meaningful internal change—aligning leadership, redefining processes, and setting a renewed course for innovation and customer engagement. Yet the real test begins after the meetings…
Designing a Brand Kids Love to Live In, and Parents Choose with Confidence
Gen Alpha’s coming of age is reshaping retail, with children playing a more visible role in purchase decisions through early preferences around color, comfort, and self-expression. Research continues to show that kids increasingly influence household purchases, especially in apparel and lifestyle categories, pushing brands to rethink how early identity, confidence, and joy are designed…
The Ethics of Innovation: How Nonprofits Can Harness AI Without Losing Their Mission
Nonprofit leaders discover how to adopt AI tools while keeping community impact at the center of every decision
Consumer Brand Growth Formula: Value Proposition, Platform Strategy, and Wellness Integration
Building consumer brands today requires more than clever marketing; it demands brand trust. Consumers want proof that products work, delivered at prices that feel accessible. That shift has raised the bar for founders, especially as 86% of consumers say authenticity influences which brands they support—with Gen Z placing even greater emphasis on it. Credibility…
How AI and Digital Platforms Are Transforming Work at EY: Insights from Industry Leaders
Major professional services firms are leveraging AI and digital tools to fundamentally reshape team collaboration and client delivery models
From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy
As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

Tailoring Innovation: Paving the Path to the Future with Applied Digital
Enterprise leaders are reshaping industry standards by building custom infrastructure solutions that anticipate tomorrow's technological demands
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 3)
Marketing leaders must rethink their approach entirely as technology proliferates and traditional tactics fail to move the needle
A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 1)
Marketing leaders who prioritize creative resilience over rigid tactics gain decisive competitive advantages in today's AI-driven landscape
Navigating the AI Wave in Event Technology
Event planners and attendees alike are discovering new efficiencies and personalized experiences as artificial intelligence reshapes how large-scale gatherings
Ushering in the Next Generation of Tech Talent: A Look Inside Safran
The aerospace supplier is betting on early-career talent to drive innovation rather than relying on decades of industry experience
Paving the Path Towards Technological Advancement in Spain
Spanish tech leaders are bridging the gap between academic research and real-world industrial innovation through strategic partnerships
Consumer Education is Central, if the U.S. Wants to Lead Electric Vehicle Innovation
Without widespread consumer understanding of EV benefits, U.S. manufacturers risk ceding global market leadership to international competitors
AI Accelerators Enhance Computational Might Across Industries; Innovation and Open Standards Key for Adoption
Businesses accelerating AI adoption face a critical choice between proprietary solutions and open standards that could determine their competitive edge
Digital Revolution Demands Authentic Problem-Solvers, Not Just Tech Hype
Leaders who solve real problems outpace those chasing technological trends in today's competitive marketplace
ZEBOX’s Liz Ward Sees a Supply Chain Future Powered by Innovation and Entrepreneurship
Forward-thinking leaders are repositioning supply chain strategy around innovation and entrepreneurial thinking rather than traditional operational models
Integrating Humanitarian Efforts in Business Strategy is a Growing Endeavor for Global Change
Business leaders are discovering that their supply chains and networks hold untapped potential to address humanitarian crises at scale
The Influence of Modern Entertainment on Commercial Installations
Live entertainment technology is reshaping how businesses design immersive experiences across commercial spaces