Professional AV · Topic
Human Creativity And Ai In Production
2 articles from Professional AV practitioners
Human Creativity in the Frame: Bradley Lanphear on Art, AI, and Staying Creative
AI-generated content is becoming the norm as budgets tighten and deadlines shrink, leaving less room for slow, intentional craftsmanship and true human creativity. In today’s economy, the challenge isn’t just keeping up—it’s standing out. For filmmakers and visual artists, the pressure to prioritize speed over soul is growing. But what does it take to…
From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy
As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…