Global Ev Market

IPS Global MKT Meet NYC 2026 – Renette Rier Highlights the Power of Marketing Communication

At a time when marketing organizations are expanding their capabilities faster than ever, a familiar challenge continues to surface: the gap between doing the work and communicating its impact. Across industries, teams are investing heavily in strategy, product innovation, and customer engagement, yet too often those efforts remain siloed or underrepresented beyond internal circles….

Consumer Education is Central, if the U.S. Wants to Lead Electric Vehicle Innovation

Without widespread consumer understanding of EV benefits, U.S. manufacturers risk ceding global market leadership to international competitors

Consumer Education, Cost Reductions, and Inter-Industry Alliances Seen as Vital for U.S. EV OEMs Eyeing Global Market Domination

American automakers must educate consumers, cut production costs, and build industry partnerships to compete globally in the EV race