Professional AV · Topic
Generative Ai Marketing
7 articles from Professional AV practitioners
Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond
In this January episode of The Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, which partners with marketing leaders to integrate AI responsibly and strategically, introduces a new recurring format called Marketing AI Pulse Monthly Brief. The purpose of this format is to cover the latest and most meaningful developments in AI and…
From SEO to GEO: How LLMs Are Changing Brand Discovery
This episode of the Marketing AI SparkCast features Aby Varma, founder of Spark Novus, a strategic partner to marketing leaders adopting AI responsibly. Aby is joined by Todd Sawicki, CEO and co-founder of Gumshoe, an emerging platform built to help brands understand what large language models (LLMs) think about them and how to act on…
From Search (SEO) to Answers with Generative AI
In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…
A Marketer’s Approach to AI Adoption with Ashley Gross
A marketing leader shares how to build team confidence and avoid AI adoption pitfalls through practical, accessible training
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
Human brands must balance AI efficiency with genuine storytelling to cut through the noise and build meaningful audience connections
Major Brands Are Investing in Generative AI for Digital Commerce. They Need to Prioritize Data Transparency to Build Consumer Trust.
Retailers face a critical trust gap as they race to deploy AI tools without clear privacy safeguards in place
Exploring the Impact of AI in MarTech
Marketing leaders are racing to understand how artificial intelligence is fundamentally reshaping their technology stacks and workflows