Generative Ai

Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond

In this January episode of The Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, which partners with marketing leaders to integrate AI responsibly and strategically, introduces a new recurring format called Marketing AI Pulse Monthly Brief. The purpose of this format is to cover the latest and most meaningful developments in AI and…

From SEO to GEO: How LLMs Are Changing Brand Discovery

This episode of the Marketing AI SparkCast features Aby Varma, founder of Spark Novus, a strategic partner to marketing leaders adopting AI responsibly. Aby is joined by Todd Sawicki, CEO and co-founder of Gumshoe, an emerging platform built to help brands understand what large language models (LLMs) think about them and how to act on…

The Ethics of Innovation: How Nonprofits Can Harness AI Without Losing Their Mission

Nonprofit leaders discover how to adopt AI tools while keeping community impact at the center of every decision

From Search (SEO) to Answers with Generative AI

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…

Empowering Enterprises with Responsible AI and Contract Intelligence

Organizations are discovering how AI-powered contract management drives compliance and operational efficiency at enterprise scale

Unpacking Practical Applications for AI in Utilities with IBM

Energy leaders are moving beyond AI hype to unlock tangible returns in decarbonization and grid modernization

A Marketer’s Approach to AI Adoption with Ashley Gross

A marketing leader shares how to build team confidence and avoid AI adoption pitfalls through practical, accessible training

Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work

Human brands must balance AI efficiency with genuine storytelling to cut through the noise and build meaningful audience connections

Strategic Investments In AI Accelerators Ensure Ongoing Competitiveness in the Generative AI Era

Companies racing to deploy generative AI are discovering that hardware infrastructure, not just software, determines who wins and who falls behind

As Pressure Around AI Returns Increases, Companies Using Should Know the Generative AI Basics

Leaders investing in generative AI need to understand foundational concepts before committing resources to new solutions

Major Brands Are Investing in Generative AI for Digital Commerce. They Need to Prioritize Data Transparency to Build Consumer Trust.

Retailers face a critical trust gap as they race to deploy AI tools without clear privacy safeguards in place

AI Copyright Clash: The Future of AI Tools Could Hinge on the Result of The New York Times Legal Battle with OpenAI

A high-stakes copyright case will determine whether AI companies can freely use published content for training or face restrictions that reshape the entire indu

Exploring the Impact of AI in MarTech

Marketing leaders are racing to understand how artificial intelligence is fundamentally reshaping their technology stacks and workflows