Professional AV · Topic
E Commerce Trends
3 articles from Professional AV practitioners
Get Vertical! Growing with Sales for Success
Buying behavior has shifted dramatically. Today’s B2B customers do most of their research before ever speaking with a salesperson. In fact, 61% of B2B buyers say they prefer a rep-free buying experience, according to a 2025 Gartner survey. At the same time, U.S. retail e-commerce sales exceeded $1.192 trillion in 2024. Growth still depends…
Fashion, Identity, and Digital Life Collide: Why Brands Must Listen, Collaborate, and Co-Create With the Next Generation of Youth
As the lines blur between fashion, identity, and digital life, brands are racing to understand how today’s youth are reshaping culture and commerce. Pacsun’s new Youth Report 2025, produced in partnership with GlobalData, offers one of the most detailed portraits yet of Gen Z and Gen Alpha—two generations united by self-expression but divided by…
Some Shifts in the Retail Supply Chain are Temporary, While Other Changes are Here to Stay
Companies must distinguish between temporary adaptations and permanent structural shifts to future-proof their supply chain strategies