Digital Media Strategy

Ryen Russillo’s Creator-Owned Pivot: What His Barstool Deal Signals for the Future of Talent, IP, and Distribution

Ryen Russillo’s decision to launch his own production company—while tapping Barstool for investment, distribution, and commercialization—lands squarely in the middle of a larger shift: audiences are following personalities more than platforms, and the business is finally catching up. For years, Russillo has been a fixture at the top of the sports podcast charts, first…

Career Paths: Media Strategy for Advertising & Marketing

Media strategists bridge the gap between brand intent and audience connection by orchestrating placements across fragmented digital and traditional channels

Understanding the Power of User-Generated Content in B2B

Authentic customer voices prove more persuasive than branded messaging in B2B marketing strategies

Meet Christina Marcelin: Artist, Mother, and Powerhouse Marketer

Christina balances a thriving marketing career with motherhood and creative pursuits, revealing how intentional relationship-building drives professional succes

Media Companies Battle for Sports Streaming Dominance. What Will Separate the Winners from Losers?

The shift to digital viewing is forcing traditional broadcasters to rethink their strategies or risk losing exclusive rights and loyal audiences

Prioritize Digital Literacy to Cross the Digital Divide: Ethan Lloyd’s Vision for Social Media as a Tool for Inclusive Community Building

Digital literacy initiatives are emerging as the foundation for narrowing equity gaps and strengthening urban community networks through strategic online engage

Brand Placement Strategies Are Key in Today’s Product Marketing Dynamics

Marketers are discovering that strategic product placement requires precision science, not intuition, to capture audiences across fragmented media channels

Digital Brandscape Transformation: Charting the Course in Social Media Waters

With 3.6 billion social media users today and growing, brands must balance authenticity with rapid digital evolution to survive

Properly Optimizing Social Media Ad Campaigns Better Assists Businesses in Finding Potential Customers

Algorithms now control which customers see your ads, making strategic optimization essential for reaching your ideal audience

Digital Marketing Doesn’t Have to Be Complicated When You Have the Dollar-a-Day Strategy

Small-budget testing reveals which content actually connects with audiences, eliminating guesswork from digital marketing campaigns