Art And Marketing

How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy

AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…

Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond

In this January episode of The Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, which partners with marketing leaders to integrate AI responsibly and strategically, introduces a new recurring format called Marketing AI Pulse Monthly Brief. The purpose of this format is to cover the latest and most meaningful developments in AI and…

Data Fluency and Human Connection Power Marketing Careers in the Age of AI

Marketing professionals who master data fundamentals and human insight outpace those chasing the latest AI tools

Global Heart Ministries Presents: Everything’s Cancelled

A faith-based organization reveals how to find purpose and resilience when life's plans fall apart

Verizon Partner Network Co-Sell Connection 2025 Kick Off

Verizon brings together channel partners and industry experts to share strategies for capitalizing on emerging business opportunities in 2025

Adopting AI is Not a Marketing Strategy

Marketing leaders must align AI tools with concrete business objectives rather than treating adoption as an end goal itself

Meet Christina Marcelin: Artist, Mother, and Powerhouse Marketer

Christina balances a thriving marketing career with motherhood and creative pursuits, revealing how intentional relationship-building drives professional succes

How AI is Changing Prospecting for Sales and Marketing Teams

Machine learning tools are automating prospect research and boosting appointment rates by up to 50% for forward-thinking sales organizations

Partner Marketing Builder – Get Your Creative Approved

Partners can streamline their co-marketing efforts by mastering the approval workflow for branded campaign assets

Partner Marketing Builder – Mastering Verizon’s Branding Guidelines

Partners collaborating with the telecom giant must navigate strict branding requirements to maintain co-brand integrity and avoid costly compliance issues

Partner Marketing Builder – Create Professional Co-Branded Flyers Easily

Partners can now design professionally branded marketing materials without design expertise or lengthy approval cycles