Professional AV · Topic
Ai In Martech
4 articles from Professional AV practitioners
How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy
AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…
Top 10 Shifts That CMO and Marketing Leaders Should Plan for in 2026 and Beyond
In this January episode of The Marketing AI SparkCast, host Aby Varma, founder of Spark Novus, which partners with marketing leaders to integrate AI responsibly and strategically, introduces a new recurring format called Marketing AI Pulse Monthly Brief. The purpose of this format is to cover the latest and most meaningful developments in AI and…
From Queries to Conversations with AI in Marketing Analytics
Marketing leaders can now leverage AI agents to handle complex data tasks autonomously, eliminating manual queries and technical bottlenecks
Exploring the Impact of AI in MarTech
Marketing leaders are racing to understand how artificial intelligence is fundamentally reshaping their technology stacks and workflows