Professional AV · Topic
Ai Governance And Trust
2 articles from Professional AV practitioners
How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy
AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…
Major Brands Are Investing in Generative AI for Digital Commerce. They Need to Prioritize Data Transparency to Build Consumer Trust.
Retailers face a critical trust gap as they race to deploy AI tools without clear privacy safeguards in place