Ai Driven Marketing Strategy

From SEO to GEO: How LLMs Are Changing Brand Discovery

This episode of the Marketing AI SparkCast features Aby Varma, founder of Spark Novus, a strategic partner to marketing leaders adopting AI responsibly. Aby is joined by Todd Sawicki, CEO and co-founder of Gumshoe, an emerging platform built to help brands understand what large language models (LLMs) think about them and how to act on…

From Innovation-Driven Teams to Standout Storytelling, Protecting Creatives is a Business Strategy

As AI and digital tools expand the boundaries of production, one thing remains unwavering: human creativity is indispensable. And today, that creativity is under pressure—in fact, last year, as many as 70% of professionals working in the media, marketing, and creative industries reported experiencing burnout. In this moment, supporting the people behind the work…

From Search (SEO) to Answers with Generative AI

In this episode of The Marketing AI SparkCast, Aby Varma—founder of Spark Novus, which partners with marketing leaders to adopt AI responsibly and strategically—hosts Mike Ensing, Founder and CEO of Revere AI. They explore how LLMs are revolutionizing search, shifting the customer journey, and forcing a new marketing playbook where brand discovery is increasingly…

More than An Agency

Rogue Marketing thrives by abandoning rigid playbooks in favor of real-time adaptation that keeps campaigns performing at their peak

A DisruptED Series of Conversations with Marketing Thought Leader Ivonne Kinser, Author of THINK (Ep. 1)

Marketing leaders who prioritize creative resilience over rigid tactics gain decisive competitive advantages in today's AI-driven landscape

AI Sales and Marketing Tools Are Changing the Game But Are They Helping?

Heavy investment in AI tools hasn't translated to better decision-making, with analytics influencing only half of marketing choices despite unprecedented data a

Navigating the AI Wave in Event Technology

Event planners and attendees alike are discovering new efficiencies and personalized experiences as artificial intelligence reshapes how large-scale gatherings

AI is Revolutionizing Event Technology in Ways That Will Transform How Attendees Experience Future Events

Artificial intelligence is fundamentally reshaping how event organizers personalize attendee experiences and drive measurable business outcomes