Professional AV · Topic
Agentic Ai
2 articles from Professional AV practitioners
InfoComm 2026: buyers demand usable agentic-AI products as any-vendor interoperability goes live
InfoComm 2026 opens in Las Vegas with 750-plus exhibitors, 46 AI sessions, and a milestone: full any-vendor IPMX interoperability.
MarketScale Newsroom·Jun 17, 2026
How CMOs Must Respond as AI Redefines Marketing and MarTech Strategy
AI is shifting marketing from experimentation to operational integration. In this episode, Aby Varma speaks with Palmer Houchins, VP of Marketing at G2, about embedding AI into workflows, rethinking org design, and navigating rapid change across the MarTech landscape. From LLM copilots to agentic workflows, they unpack practical adoption lessons and the increasing importance of…
MarketScale·Feb 16, 2026