Technology Metrics

CMO Tenure Ticks Up as B2B Marketing Adopts AI

Spencer Stuart finds Fortune 500 CMO tenure edged up in 2024, while Forrester reports wide AI tool adoption alongside gaps in strategy and measurement.

Nearly 3 in 4 companies put RevOps in the C-suite, but 89% still lack goals

Salesloft and Wakefield found 73% of firms now have a C-suite RevOps role. Nearly all see AI ROI, yet strategic mandates and metrics are still muddy.

AI agent evaluation is becoming the production gate

As AI agents spread across marketing and service, enterprises are buying measurement, not magic: 3CLogic scores 100% of voice-AI calls, while AI visibility work

Agency and MSP growth rankings are becoming a procurement filter for AI-era partners

Marketbridge’s 19% gross-income jump and NWN’s 55% three-year growth show buyers are using scale, staffing and retention metrics to shortlist services firms.

First-meeting conversion is becoming the metric that decides whether AI prospecting spend pays off

Revenue Growth Agent is pushing “first meeting to qualified opportunity” conversion as the control metric for AI-scaled outbound and SDR meeting volume.

Meta's new "engaged-through attribution" model counts likes, saves, and shares as conversions

Meta is replacing its click-only attribution with two new models that capture social-native engagement, reshaping how ad teams measure ROI.