Social Marketing

Meta’s AI-first ad buying is forcing a new operating model for paid social teams

Meta’s latest push toward AI-managed campaign decisions is shifting paid social work from manual optimization to data, governance, and creative throughput.

AI video is becoming a procurement and brand-safety spec, not a marketing experiment

As AI video generators move into B2B content workflows, Forbes’ verification checklist is turning into an operational control for web, social, and sales enablem

Meta's new "engaged-through attribution" model counts likes, saves, and shares as conversions

Meta is replacing its click-only attribution with two new models that capture social-native engagement, reshaping how ad teams measure ROI.

84% of B2B marketers pay to rent audiences they don't own, and Breaker says newsletters fix that

Breaker argues B2B brands spending on paid social and sponsored placements build no lasting channel. A newsletter changes that math.

Klaviyo's new Social Marketing product connects social engagement directly to CRM profiles

Klaviyo Social Marketing, now generally available, pulls social signals into its B2C CRM so brands can convert followers into subscribers and unify omnichannel

Klaviyo launches Social Marketing to turn Instagram engagement into owned customer data

Klaviyo's new Social Marketing product makes Instagram a fully owned channel, capturing DMs, comments, and tags directly into customer profiles.