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Seo

7 articles from Marketing Tech practitioners

Rankora and ANJ Digital’s new SEO launches make “GEO” an operational requirement, not a marketing experiment

Rankora and ANJ Digital’s new SEO launches make “GEO” an operational requirement, not a marketing experiment

Two August releases, Rankora’s GEO platform and ANJ Digital’s Power BI-based assessments, are turning LLM visibility into a spec, a score, and a buy decision.

MarketScale Newsroom·Aug 20, 2026
Fractl’s AI visibility index shows 9 in 10 brands track SEO strength, but 471 “blue chips” still vanish in AI answers

Fractl’s AI visibility index shows 9 in 10 brands track SEO strength, but 471 “blue chips” still vanish in AI answers

Fractl’s analysis finds most brands’ AI recall follows SEO authority, yet 471 high-authority brands rarely appear in LLM answers, shifting focus to third-party

MarketScale Newsroom·Aug 20, 2026
AI agents are replacing human B2B buyers at the top of the funnel, and most vendor data isn't ready

AI agents are replacing human B2B buyers at the top of the funnel, and most vendor data isn't ready

Autonomous AI agents now handle product research, comparison, and in some cases purchasing on behalf of B2B buyers. Traditional SEO won't get your brand cited.

MarketScale Newsroom·Aug 18, 2026
Nine in 10 B2B marketing leaders now treat AI visibility as an investment priority, but most brands are optimizing for the wrong signals

Nine in 10 B2B marketing leaders now treat AI visibility as an investment priority, but most brands are optimizing for the wrong signals

AI answer engines reward authority, not content volume. B2B marketers still running the classic SEO playbook are accelerating their own invisibility.

MarketScale Newsroom·Aug 14, 2026
AI search is rewriting how authority is measured, and backlinks alone won't keep you ranked

AI search is rewriting how authority is measured, and backlinks alone won't keep you ranked

Nearly 70% of marketers say backlinks still heavily impact rankings, but AI platforms are increasingly reading unlinked brand mentions, entity signals, and comm

MarketScale Newsroom·Aug 3, 2026
Digital.Marketing's new AI platform unifies on-site SEO and off-site link building in a single workflow

Digital.Marketing's new AI platform unifies on-site SEO and off-site link building in a single workflow

Digital.Marketing launched a proprietary AI content platform that connects on-site SEO and off-site link building, targeting agencies tired of siloed tools.

MarketScale Newsroom·Jul 25, 2026
SEO Isn't Dead. But It Is No Longer Enough.

SEO Isn't Dead. But It Is No Longer Enough.

Buyers are increasingly asking ChatGPT, Gemini, Claude, and Perplexity for recommendations instead of typing keywords into Google. MarketScale on why Answer Engine Visibility is becoming the next core marketing KPI, and why it built AI Visibility to measure it.

MarketScale·Jul 15, 2026
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