Sales Conversion

Global ecommerce is on track to top $4 trillion, and enterprise operators are still leaving conversion points on the table

Ecommerce is closing in on $4 trillion in global sales, but the real story for enterprise operators is where margin and conversion are being won or lost.

Most B2B ABM programs fail before the first campaign goes live, and the 2026 benchmark data is about to prove it

B2B demand gen teams are abandoning MQL volume as the primary success metric, with lead quality and pipeline conversion now driving how marketers defend spend.

Account intelligence platforms are closing the last mile between ad engagement and sales action

Demandbase integrates with DemandWorks for automated pipeline activation, while 6sense launches AI-Recommended Leads to hand CRM-ready contacts to sales in minu

DriveCentric's new Service-to-Sales Agent turns service appointments into trade-in leads without adding a vendor

DriveCentric launches a native AI agent that identifies high-potential trade-in customers in the service drive and engages them automatically inside the existin

Content marketing's eight levers: what the research says about digital brand engagement and sales

A peer-reviewed study breaks down eight content marketing drivers that convert online engagement into measurable sales for digital brands.