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5 articles from Marketing Tech practitioners

GTM singularity is forcing RevOps teams to audit how AI intermediaries describe their products

GTM singularity is forcing RevOps teams to audit how AI intermediaries describe their products

Forrester’s “GTM singularity” framing is showing up as a concrete ops problem: AI tools are shaping shortlists and even negotiations, pushing RevOps to treat “A

MarketScale Newsroom·Aug 22, 2026
ABM automation is getting down to 10 minutes, but revenue still hinges on a 5-minute handoff

ABM automation is getting down to 10 minutes, but revenue still hinges on a 5-minute handoff

Multiply’s “10 Min ABM” promise speeds campaign launches, but MarTech data shows response-time and context in the marketing-to-sales handoff still decides wheth

MarketScale Newsroom·Aug 21, 2026
AI can launch ABM ads in 10 minutes, but revenue teams still have to agree on what an “opportunity” is

AI can launch ABM ads in 10 minutes, but revenue teams still have to agree on what an “opportunity” is

Multiply’s 10 Min ABM promises self-learning account-based advertising at speed. INFUSE’s 2026 research points to the harder constraint: shared opportunity trig

MarketScale Newsroom·Aug 19, 2026
Clari + Salesloft brings AI-native email marketing into its Predictive Revenue System via allGood partnership

Clari + Salesloft brings AI-native email marketing into its Predictive Revenue System via allGood partnership

Clari + Salesloft partners with allGood to plug AI email marketing into its revenue platform, giving enterprise teams a migration path away from rules-based aut

MarketScale Newsroom·Aug 13, 2026
AI is reshaping enterprise sales workflows from first signal to closed deal

AI is reshaping enterprise sales workflows from first signal to closed deal

Zoom's acquisition of Common Room and a wave of new AI sales tools are pushing enterprise teams to rethink how they find, route, and engage buyers.

MarketScale Newsroom·Jul 16, 2026
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