Marketing Tech · Topic
2 articles from Marketing Tech practitioners
Marketing budgets hit 7.8% of revenue in 2026, but AI visibility is redirecting where the money actually flows
Marketing budgets are at their lowest share of company revenue since 2020, yet AI visibility and creator spend are quietly absorbing dollars once earmarked for
Marketing budgets are flat at 7.7% of revenue, but AI-mature companies are spending 11%
Gartner's 2026 CMO Spend Survey finds marketing budgets holding steady at 7.7% of revenue overall, while organizations with fully optimized AI processes average
