Marketing Leadership

Companies are still shunning internal candidates for CMO roles, and the July data shows it

External CMO hires continue to dominate in 2026, with nearly half of June's appointments going to first-timers, per Ad Age's monthly tracking data.

CMO tenure hits a 4.1-year floor at S&P 500 companies as marketing chiefs trade titles for broader mandates

Spencer Stuart data shows CMO tenure at S&P 500 firms now averages just 4.1 years, the shortest among core C-suite roles, as top marketers increasingly exit the

Jasper names a CMO and CFO as enterprise AI marketing shifts from experimentation to execution

Jasper promoted Tom Newton to CMO and hired Lauren Newman as CFO on Aug. 3, signaling a push to scale its marketing agents platform across the Fortune 500.

B2B demand gen teams are ditching MQL volume for revenue attribution as leadership pressure mounts

Demand Gen Report's 2026 benchmark survey reveals B2B marketers are under pressure to prove sourced revenue and influenced pipeline, not just clicks.

CMOs are shrinking marketing's role to survive short-term pressure, the 2026 data shows

The 2026 CMO Survey finds AI adoption rising faster than team readiness, while Forbes' influential CMOs list shows the function absorbing broader commercial man

Gartner's 2026 CMO research agenda puts agentic AI and brand value at the center of marketing leadership

Gartner's latest CMO research priorities signal a hard shift toward agentic AI team design and brand ROI measurement as core executive competencies.

Adobe CMO Lara Balazs says the modern marketing leader must be a perpetual beginner

Adobe's CMO Lara Balazs told Business Insider at Cannes Lions 2026 that today's marketing chiefs must reinvent themselves continuously or fall behind.

Forbes brought the world's top CMOs to Cannes to confront AI saturation head-on

Global marketing leaders gathered in Cannes for Forbes' World's Most Influential CMOs Summit, tackling AI noise, brand differentiation, and marketing's expandin

Forbes' 2026 CMO list puts AI governance and commercial consequence at the center of marketing leadership

The 14th annual Forbes World's Most Influential CMOs list, built from 10B+ data points, shows AI and sports marketing reshaping the CMO role.

Cohen & Steers names former American Century CMO Erik Schneberger to lead global marketing push

Cohen & Steers taps Erik Schneberger, ex-CMO of American Century Investments, as its new EVP and Chief Marketing Officer to drive global brand expansion.

Webinars hold the edge in B2B thought leadership, new benchmark data shows

Future B2B's 2026 Webinar Benchmark, drawn from 517 webinars and 151,902 registrations, confirms webinars remain a top-funnel workhorse for enterprise marketers

CMI's 2026 research warns marketing leaders: three structural mistakes are quietly dismantling their teams

Content Marketing Institute's latest research flags three costly content operations errors that won't show up on dashboards for months.