Marketing Event

Captello says its new Event Revenue Intelligence links event interactions to revenue at the lead and meeting level

Captello announced Event Revenue Intelligence, which attributes revenue at the level of the individual lead and meeting rather than a program-wide average.

ANA agenda lists an invite-only day ahead of Masters of Marketing’s conference dates

ANA’s agenda lists invite-only council sessions and a Meta-hosted dinner on Oct. 19, ahead of Masters of Marketing dates of Oct. 20–23 listed by CMSWire.

Gartner Sets June 2027 Colorado Dates for Marketing Symposium/Xpo

Gartner has scheduled its Marketing Symposium/Xpo for June 7-9, 2027, in Denver, with hotel bookings to open later.

Cvent commits $1 billion to AI-powered event tech as new research shows 70% of planners say live events matter more in an AI-saturated world

Cvent unveils 70+ product innovations at CONNECT 2026, launches a new research center, and backs both with a $1B product investment.

RainFocus connects Adobe Workfront and AEM to eliminate manual event content workflows

RainFocus adds two Adobe Experience Manager integrations to automate session data sync and enforce brand governance across global event programs.

Informa TechTarget's Portal platform wins 2026 CODiE Award as BrightTALK earns global event platform leadership ranking

Informa TechTarget's Portal wins the 2026 CODiE Best Data Analytics Solution award while BrightTALK is named a Leader in QKS Group's global EExP SPARK Matrix.

RainFocus connects event data directly to Adobe Experience Manager, closing the content supply chain gap for enterprise marketers

RainFocus launches two Adobe Experience Manager integrations that sync event session, speaker, and exhibitor data into AEM and enforce brand governance across g

RainFocus adds two Adobe Experience Manager integrations to close the event content supply chain gap

RainFocus launches AEM Sites Connector and AEM Content Advisor, linking event data directly to Adobe's content supply chain for enterprise marketing teams.

Webinar benchmarks show B2B buyers are decided before vendors call

Future B2B's 2026 Webinar Benchmark report, drawn from 517 webinars and 151,902 registrations, shows webinars remain a top-of-funnel priority.