Marketing Budget Allocation

AI marketing attribution is moving from quarterly scorecards to real-time budget calls

MarTech Outlook's roadmap for AI attribution turns a reporting tool into a decision engine, and makes CDP identity data the first thing to audit.

B2B marketing teams face their hardest budget-allocation test yet as AI, ABM, and intent data all compete for the same dollar

Demand Gen Report's 2026 benchmark survey is open now, asking where B2B marketing budgets are really flowing across ABM, content, intent data, and AI.

B2B demand gen teams are being asked to justify every dollar, and Demand Gen Report's 2026 benchmark survey is collecting the data to show how

Demand Gen Report's 2026 Demand Generation Benchmark Survey is open, targeting how B2B teams split spend across ABM, intent data, AI platforms, and content.

Marketing budgets hit 7.8% of revenue in 2026, but AI visibility is redirecting where the money actually flows

Marketing budgets are at their lowest share of company revenue since 2020, yet AI visibility and creator spend are quietly absorbing dollars once earmarked for

Marketing budgets are flat at 7.7% of revenue, but AI-mature companies are spending 11%

Gartner's 2026 CMO Spend Survey finds marketing budgets holding steady at 7.7% of revenue overall, while organizations with fully optimized AI processes average