Gartner

Oracle’s 14th Gartner Leader nod and its AI plan to keep Eloqua running

Oracle says it was named a Leader in Gartner's 2026 B2B marketing automation report. Its roadmap adds AI to Eloqua without replacing live campaigns.

Sales enablement platforms could hit $25.65B by 2034

Fortune Business Insights pegs sales enablement at $7.20B in 2026. Gartner defines revenue enablement platforms as SaaS suites for content, learning, coaching

Gartner Sets June 2027 Colorado Dates for Marketing Symposium/Xpo

Gartner has scheduled its Marketing Symposium/Xpo for June 7-9, 2027, in Denver, with hotel bookings to open later.

Consumption-based martech is bringing surprise AI bills to CMO budgets

Gartner data show CMOs put 15.3% of budgets into AI, but only 30% can scale. Usage-based martech is rising, and half of adopters keep renegotiating.

Gartner’s $6.37T IT spend forecast is pulling marketing AI agents into enterprise buying cycles faster

Gartner expects IT spending to hit $6.37T in 2026. That infrastructure surge is changing how marketing AI agents get funded, secured, and procured.

Gartner’s 2026 digital marketing Hype Cycle frames AI spend as a governance problem, not a tooling race

Gartner’s 2026 Hype Cycle says CMOs face flat budgets, “answer engines,” and a shift toward autonomous marketing. Operators should treat AI as governed spend.

Gartner's 2026 CMO research agenda puts agentic AI and brand value at the center of marketing leadership

Gartner's latest CMO research priorities signal a hard shift toward agentic AI team design and brand ROI measurement as core executive competencies.

Seismic's benchmark report ties sales enablement directly to win rates, quota attainment, and cycle length

Seismic's Annual Sales Enablement Benchmark Report links enablement strategy to three hard revenue metrics, as Gartner validates the platform's market presence

Marketing budgets are flat at 7.7% of revenue, but AI-mature companies are spending 11%

Gartner's 2026 CMO Spend Survey finds marketing budgets holding steady at 7.7% of revenue overall, while organizations with fully optimized AI processes average

Most B2B ABM programs fail before the first campaign goes live

Gartner and 6sense data reveal that buyers complete up to 61% of their evaluation before contacting a vendor, exposing the structural flaws in how most ABM prog