Demand Generation

B2B demand gen leaders are ditching MQL volume for sourced revenue and influenced pipeline in 2026

Demand Gen Report's 2026 benchmark survey shows B2B marketing teams replacing vanity metrics with revenue attribution, AI workflows, and shared sales goals.

B2B demand gen is retiring the MQL: Demand Gen Report's 2026 benchmark tracks the shift to revenue proof

Demand Gen Report's 2026 Benchmark Survey signals B2B marketing teams are moving from vanity metrics to sourced revenue, pipeline influence, and AI-driven workf

B2B demand gen teams are ditching MQL volume for revenue attribution as leadership pressure mounts

Demand Gen Report's 2026 benchmark survey reveals B2B marketers are under pressure to prove sourced revenue and influenced pipeline, not just clicks.

Demandbase and 6sense both push B2B GTM intelligence toward automated pipeline activation in July 2026

Demandbase integrates with DemandWorks for multi-channel ABM activation, while 6sense rolls out AI-Recommended Leads to close the gap between ad engagement and

B2B demand gen teams are being asked to justify every dollar, and Demand Gen Report's 2026 benchmark survey is collecting the data to show how

Demand Gen Report's 2026 Demand Generation Benchmark Survey is open, targeting how B2B teams split spend across ABM, intent data, AI platforms, and content.