data governance

AI is everywhere in marketing, but data and hiring plans still lag

New 2026 research from HubSpot, Demand Gen Report, and the AMA shows AI adoption is near-universal. The harder work is governance: data visibility, brand qualit

Clay is moving intent data into GTM workflows instead of a dashboard

Intentsify’s new Clay integration pushes 1.1T monthly intent signals into GTM workflows, shifting how RevOps teams route, score, and govern outbound.

Meta’s AI-first ad buying is forcing a new operating model for paid social teams

Meta’s latest push toward AI-managed campaign decisions is shifting paid social work from manual optimization to data, governance, and creative throughput.

Demand Gen Report’s 2026 benchmark survey turns revenue attribution into a cross-system data standard

Demand Gen Report’s 2026 benchmark survey frames attribution as a governance problem, pushing RevOps and IT to lock definitions and data flows across CRM, finan

Tenon brings native marketing automation to the ServiceNow AI Platform, closing the gap between CRM and customer engagement

Tenon's expansion into the ServiceNow AI Platform lets enterprise marketing teams run omnichannel campaigns on the same data, workflows, and governance already