Cmos

80% of CMOs already use genAI, but budgets and contracts are still tightening

Surveys from Duke/Deloitte, BCG, and Forrester point to similar pressures: GenAI adoption is rising, while leaders face tighter scrutiny on spending and executi

CMO tenure hits a 4.1-year floor at S&P 500 companies as marketing chiefs trade titles for broader mandates

Spencer Stuart data shows CMO tenure at S&P 500 firms now averages just 4.1 years, the shortest among core C-suite roles, as top marketers increasingly exit the

CMOs are shrinking marketing's role to survive short-term pressure, the 2026 data shows

The 2026 CMO Survey finds AI adoption rising faster than team readiness, while Forbes' influential CMOs list shows the function absorbing broader commercial man

Forbes brought the world's top CMOs to Cannes to confront AI saturation head-on

Global marketing leaders gathered in Cannes for Forbes' World's Most Influential CMOs Summit, tackling AI noise, brand differentiation, and marketing's expandin

Forbes' 2026 CMO list puts AI governance and commercial consequence at the center of marketing leadership

The 14th annual Forbes World's Most Influential CMOs list, built from 10B+ data points, shows AI and sports marketing reshaping the CMO role.