B2b Buyer Behavior

AI agents are replacing human B2B buyers at the top of the funnel, and most vendor data isn't ready

Autonomous AI agents now handle product research, comparison, and in some cases purchasing on behalf of B2B buyers. Traditional SEO won't get your brand cited.

AI-assisted buying is flooding B2B pipelines with noise, and most marketing agencies are making it worse

AI tools are reshaping how B2B buyers research and shortlist vendors, but most AI marketing agencies still optimize for demo polish over pipeline accountability

Most B2B ABM programs fail before the first campaign goes live

Gartner and 6sense data reveal that buyers complete up to 61% of their evaluation before contacting a vendor, exposing the structural flaws in how most ABM prog

Centium targets B2B AI visibility gap as buyers skip the funnel and ask ChatGPT first

B2B buyers now query AI models before filling out a form. Centium's AEO/GEO platform tracks recommendation rates, citation sources, and brand perception across

B2B buyers are forming vendor shortlists before ever talking to sales, and AI is why

AI tools like ChatGPT and Gemini now drive 70–80% of B2B vendor evaluation before first sales contact, shrinking shortlists and reshuffling competitive advantag