Ana

ZoomInfo Agent Teams now available, no new contract required

A day after announcing its DoubleO.ai deal, ZoomInfo made Agent Teams available in GTM Studio. What the plays do and what to test first.

Google will stop counting display ad impressions that never render in February 2027

From Feb. 17, 2027, AdSense and Ad Manager count display ads only once they start rendering. Slow-loading ads will now cost publishers counted impressions.

Salesforce and HubSpot are taking CRM updates out of the CRM screen

Salesforce, HubSpot, Zeotap and Zendesk are pushing CRM data into AI agents and collaboration tools. The customer record now has more editors.

Only 22% of senior marketers feel sure they can justify value to the CFO

Perion and Advertiser Perceptions surveyed 167 senior marketers. Just 22% strongly feel they have the data to prove marketing's value to finance.

Retailers need a separate Performance Max campaign for Google's new local shopper setting

Google's Local Customer Optimization won't run on feed-based Performance Max campaigns, and Store Sales lands in Data Manager at the end of September.

The chief revenue officer now runs the whole revenue engine

Chicago Booth's Dan Frailey tells Forbes three forces turned the CRO into a must-have seat. Security vendors Evolv and Alcatraz AI already filled it.

Braze says marketing attribution can't see the moments that actually persuade buyers

Braze's January analysis argues the most persuasive steps in a purchase path, group chats and offline talk, never show up as measurable signals.

ANA agenda lists an invite-only day ahead of Masters of Marketing’s conference dates

ANA’s agenda lists invite-only council sessions and a Meta-hosted dinner on Oct. 19, ahead of Masters of Marketing dates of Oct. 20–23 listed by CMSWire.

ANA Says FIS Campaign Generated $26M in Contract Value

ANA's June 4 release credited FIS's Money in Harmony campaign with $26M in contract value; a later Business Wire version omitted an ROI figure.

OpenAI and Meta Take Separate Paths to Automating Marketing

OpenAI is building ChatGPT into a marketing workspace and ad channel, while Meta continues automating ad buying. Here's what each has said so far.

CDPs are still getting budget, but the architecture around them is shifting toward the warehouse

CDP spending is rising, but operations teams are rewriting specs around warehouse-native, zero-copy activation and consent controls.

Consumption-based martech is bringing surprise AI bills to CMO budgets

Gartner data show CMOs put 15.3% of budgets into AI, but only 30% can scale. Usage-based martech is rising, and half of adopters keep renegotiating.

Marketing teams are buying AI before they can govern it

Benchmarks from The CMO Survey, Forrester, and CMI show AI rising on budget lists while governance and fundamentals lag. Plan for measurement, data, and workflo

Marketing teams are spending 16.6 hours a week trying to show up in AI answers

A WordPress VIP data point is turning “AI SEO” into a CMS and analytics problem, just as MarTech’s September event doubles down on AI and data ops.

GenAI gains remain limited as effective use stays low

NROC’s Q2 2026 data puts a number on the AI gap: access is broad, effectiveness is rare, and data plumbing plus model choices decide whether teams see value.

HG Insights is betting B2B buyers will size up software inside AI answers first

HG Insights is updating TrustRadius for “GEO” and “AEO,” as TrustRadius reports that 63% of B2B buyers use AI during research.

Insider’s “agentic” pitch is pushing martech buyers onto one platform

Insider is marketing an “agentic” customer engagement platform as enterprises consolidate CDP and messaging tools across 12+ channels.

AI search is pushing marketing, HR and facilities onto one set of AI rules

New AEO guidance, creator briefs, and workplace AI rules are colliding with building analytics. Ops leaders are treating “AI visibility” as a governed system.

Salesforce’s Claudeforce lets Claude run CRM tasks

Salesforce and Anthropic’s new Claudeforce plug-in bakes 37 sales tasks into Claude, pushing CIOs to govern AI actions, not just AI answers.

Gartner’s 2026 digital marketing Hype Cycle frames AI spend as a governance problem, not a tooling race

Gartner’s 2026 Hype Cycle says CMOs face flat budgets, “answer engines,” and a shift toward autonomous marketing. Operators should treat AI as governed spend.

AI can launch ABM ads in minutes, but opportunity definitions still decide whether sales trusts the handoff

Multiply’s 10 Min ABM speeds account-based advertising, but INFUSE data shows stakeholder alignment is still the biggest buyer-side drag. Ops needs shared trigg

First-meeting conversion is emerging as a measurable cost lever in B2B sales, and Revenue Growth Agent wants it on the dashboard

A PR Newswire release points to a simple unit-economics problem: buying more meetings can be wasteful if first-call conversion isn’t tracked and improved.

Google’s new agentic dashboards in Ads and Analytics push reporting into the workflow, and that changes how enterprises govern marketing data

Google is rolling out AI dashboards and Gemini-powered “agentic” experiences across Google Ads and Google Analytics, bringing natural-language reporting and gui

OpenAI integrates AppsFlyer into ChatGPT ads, giving brands install and purchase attribution for the first time

OpenAI is partnering with AppsFlyer to bring mobile attribution to ChatGPT ads, letting brands like Grubhub track installs, in-app purchases, and subscriptions.

B2B marketing automation platforms are splitting into two camps, and the wrong pick costs more than the subscription

Choosing a B2B marketing automation platform has never been harder, or more consequential. Here's what separates the right fit from an expensive mistake.

Zeotap's composable CDP now runs entirely inside a customer's Snowflake account, eliminating data copies

Zeotap's new Snowflake Marketplace native app runs identity, segmentation, journey orchestration, and activation without ever moving data outside the customer's

Google's Ask Advisor now benchmarks your campaign performance against anonymized industry peers

Google expanded Ask Advisor with peer benchmarking, AI Overviews, and automated dashboards across Ads and Analytics on August 10.

Kohl's and ShipBob bring generative AI into retail operations as ecommerce tops $4 trillion globally

Kohl's launched a Gemini-powered shopping assistant and ShipBob embedded Claude into its fulfillment suite, signaling AI is now an operational standard.

Financial services firms are betting on AI for personalization and compliance, not ad copy

Finance's biggest AI opportunity isn't content generation, it's personalization, compliance, and customer analytics, as capital investment in AI infrastructure s

Most B2B GTM programs fail because data, strategy, and execution never actually connect

B2B companies have data, strategy, and execution teams. The gap is alignment, and in 2026, misalignment is showing up in pipeline, win rates, and GTM spend.