Ai Tools In Marketing

Financial services firms are betting on AI for personalization and compliance, not ad copy

Finance's biggest AI opportunity isn't content generation, it's personalization, compliance, and customer analytics, as capital investment in AI infrastructure s

Howl Louder Marketing launches GEO service as AI chat tools reshape how B2B buyers build vendor shortlists

B2B agency Howl Louder Marketing launches a Generative Engine Optimization service to help tech and SaaS firms earn citations in ChatGPT, Gemini, and Perplexity

OpenAI adds AppsFlyer attribution to ChatGPT ads as publishers begin blocking Google's crawler

OpenAI integrates AppsFlyer for in-app ad measurement while Cloudflare's default crawler block puts publisher access to Google Search at risk.

Earned media stops paying off the moment it's filed away, and AI-assisted repurposing is changing that

PR teams are leaving pipeline on the table by treating media placements as one-time wins. AI repurposing and attribution tools are closing the gap.

AI-assisted buying is flooding B2B pipelines with noise, and most marketing agencies are making it worse

AI tools are reshaping how B2B buyers research and shortlist vendors, but most AI marketing agencies still optimize for demo polish over pipeline accountability

B2B marketers with strong data foundations are 2.4x more likely to exceed goals, Anteriad research finds

Anteriad's 2026 B2B Marketing Edge report and Zig.ai's new AI agent launch together signal a sharp divide between high-performing and average B2B revenue teams.

Most B2B ABM programs stall at execution, and AI-native tools are being built to fix that

Multiply's 10 Minute ABM and B2BMX 2026 sessions reveal a shared diagnosis: B2B teams have ABM strategy but lack the execution infrastructure to run it.

Digital.Marketing's new AI platform unifies on-site SEO and off-site link building in a single workflow

Digital.Marketing launched a proprietary AI content platform that connects on-site SEO and off-site link building, targeting agencies tired of siloed tools.

B2B influencer marketing hits 85% adoption as brands shift budget toward industry experts

B2B influencer adoption jumped 34% since 2020, with new data on ROI, lead quality, and AI-driven campaign tools reshaping how enterprise marketers allocate budg

RainFocus adds two Adobe Experience Manager integrations to close the event content supply chain gap

RainFocus launches AEM Sites Connector and AEM Content Advisor, linking event data directly to Adobe's content supply chain for enterprise marketing teams.

B2B content marketing in 2026: AI adoption is near-universal, but performance gains are not

95% of B2B marketers now use AI tools, yet fewer than 4 in 10 report a real performance lift—and buying committees keep growing.

SEO Isn't Dead. But It Is No Longer Enough.

Buyers are increasingly asking ChatGPT, Gemini, Claude, and Perplexity for recommendations instead of typing keywords into Google. MarketScale on why Answer Engine Visibility is becoming the next core marketing KPI, and why it built AI Visibility to measure it.