Advertising

Walmart’s 38% ad growth is turning retail media into an operating-margin lever, and procurement teams should treat Connect like a platform, not a channel

Walmart’s Q2 results put retail media, CTV, and Sparky on the same P&L arc. That shifts how brands should spec data, measurement, and CTV buys.

Meta’s AI-first ad buying is forcing a new operating model for paid social teams

Meta’s latest push toward AI-managed campaign decisions is shifting paid social work from manual optimization to data, governance, and creative throughput.

AI can launch ABM ads in minutes, but opportunity definitions still decide whether sales trusts the handoff

Multiply’s 10 Min ABM speeds account-based advertising, but INFUSE data shows stakeholder alignment is still the biggest buyer-side drag. Ops needs shared trigg

AI can launch ABM ads in 10 minutes, but revenue teams still have to agree on what an “opportunity” is

Multiply’s 10 Min ABM promises self-learning account-based advertising at speed. INFUSE’s 2026 research points to the harder constraint: shared opportunity trig

OpenAI integrates AppsFlyer into ChatGPT ads, giving brands install and purchase attribution for the first time

OpenAI is partnering with AppsFlyer to bring mobile attribution to ChatGPT ads, letting brands like Grubhub track installs, in-app purchases, and subscriptions.

Google's AI ad labels and content access tensions signal a new compliance reality for enterprise marketers

Google now labels AI-generated ads in My Ad Center and faces publisher pushback as AI search reduces click traffic to outside sites.

Meta's new "engaged-through attribution" model counts likes, saves, and shares as conversions

Meta is replacing its click-only attribution with two new models that capture social-native engagement, reshaping how ad teams measure ROI.

OpenAI integrates with AppsFlyer to bring in-app measurement to ChatGPT ads, with Grubhub among 40+ brands in testing

OpenAI is partnering with AppsFlyer to add mobile attribution to ChatGPT ads, giving brands visibility into installs, purchases, and subscriptions.

Google now labels AI-generated ads across Search, YouTube, and Discover

Google's new "created or edited with AI" label in My Ad Center marks the first time the platform requires AI disclosure for commercial ads, not just political o

Parsnipp's Smart LLM Ads merges organic AI visibility with paid search in a single B2B platform

Parsnipp launched Smart LLM Ads, the first generally available platform to combine AI visibility intelligence with paid ChatGPT advertising in one workflow.

Amazon's ad segment hits $19.8B in Q2 as multisport strategy doubles advertiser reach

Amazon's ad revenue grew 26% YoY to $19.8B in Q2 2026, with multisport advertisers seeing 2.3x unduplicated reach and 17% more orders.

CTM's native OpenAI Ads integration gives call-attribution parity to ChatGPT campaigns for the first time

CTM now ties ChatGPT ad-driven phone calls back to campaigns and syncs conversion events to OpenAI, closing the attribution blind spot on AI advertising.

Meta enters cloud computing as its AI advertising tools scale across enterprise workflows

Meta is selling excess compute to enterprise clients while rolling out AI business agents, signaling a structural shift beyond its ad-dominant model.

ECN's ABM Matcher brings account-based targeting to office DOOH for the first time

ECN launched ABM Matcher, letting B2B advertisers match their target account lists against premium office DOOH audiences across the UK, France, and Germany.

CTM brings closed-loop attribution to ChatGPT advertising with native OpenAI Ads integration

CTM launches a native OpenAI Ads integration and AskCTM agent, giving performance marketers the same closed-loop call attribution for ChatGPT campaigns they alr

32% of B2B SaaS LinkedIn ad budgets are wasted on audiences that can't buy, GrowthSpree audit finds

A GrowthSpree audit of 56 accounts and $9.4M in spend found $3M lost to wrong targeting, and a 90-day fix that cuts waste to 11.8%.

ECN launches ABM Matcher to bring account-based targeting into office DOOH planning

Executive Channel Network's new ABM Matcher tool lets B2B advertisers map target account lists against its premium office DOOH network across the UK, France, an