Skip to content
MarketScale

Healthcare · Glossary

Prior Authorization

Prior authorization is the process where providers must get approval from a payer before delivering certain treatments, tests, or drugs for them to be covered. It is a major source of administrative burden and care delays in US healthcare.

Reform efforts focus on electronic prior authorization, standardized criteria, and automation that pulls clinical evidence directly from the EHR. Vendors and payers are racing to cut turnaround from days to minutes.

In practice

In day-to-day healthcare operations, prior authorization is primarily managed by providers, administrative staff, and insurers. When a physician prescribes a treatment that requires prior authorization, it triggers a review process that can delay patient care. These decisions influence clinical workflows, impact patient satisfaction, and potentially lead to lost revenue for healthcare facilities if approvals are delayed or denied. Commercially, it affects operational costs, as excessive administrative burdens can strain resources and degrade overall efficiency in care delivery.

What is MarketScale

MarketScale is a content platform that helps Healthcare teams turn their expertise into articles, video, and audience. Want this kind of coverage for your work?

Free workspace

Turn your own experts into media like this.

You came for the ideas. You can publish them too. A free MarketScale workspace gives your team the tools to capture, produce, and distribute video, podcasts, and articles that buyers act on. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system