Engineering & Construction · Topic
Marketing Impact
2 articles from Engineering & Construction practitioners
IPS Global MKT Meet NYC 2026: Daniel Dutesco on Clarity, Leadership, and Marketing Momentum
At a time when marketing organizations are being pushed to deliver faster, clearer, and more measurable impact, internal alignment has become just as critical as external messaging. Gatherings like TekniPlex’s first annual marketing meeting—set against the energetic backdrop of New York City—highlight how environment and intention can shape strategic momentum. What emerged most…
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…