Engineering & Construction · Topic
2 articles from Engineering & Construction practitioners
Marketing to a New Generation of B2B Buyers
With Gen Z gradually stepping into B2B decision-making roles, marketers across many industries are confronting a major pivot point: the storytelling strategies that appealed to previous generations no longer resonate on their own. According to several studies, Gen Z is expected to make up over 30 percent of the workforce by 2030 and will…
Urban Outfitters is Shaping the Future of Retail with Gen Z and Gen Alpha in Mind
The retailer is cracking the code on serving digitally native shoppers who demand authenticity and community alongside their purchases
