Vendor Research

The Early Scale: 94% of B2B Buyers Fact-Check AI Research. Vendors Are Losing the Trust War.

94% of B2B buyers are fact-checking AI research outputs. The buying cycle is collapsing before vendors see a lead. And a $1.5 billion joint venture just launched on the premise that the real AI problem was never the model — it was always the implementation. Here's what that means for your week.

94% of B2B buyers fact-check AI research outputs, and vendors are underestimating how far trust has fallen

TrustRadius's 2026 B2B Buying Disconnect Report finds buyers using AI faster than ever but verifying almost everything it tells them.

AI is collapsing the B2B buying cycle before vendors ever see a lead

AI tools now compress weeks of vendor research into hours, reshinking how enterprise procurement teams find and shortlist suppliers.

B2B PR agencies are adding GEO capabilities in 2026 as AI search reshapes enterprise buyer research

AI search tools like ChatGPT and Perplexity are changing how enterprise buyers find vendors, forcing B2B PR agencies to add LLM optimization to their core servi

B2B vendor research has moved inside AI tools. Here's what that means for your sales funnel.

94% of B2B buyers now use LLMs during purchasing, and Microsoft Copilot alone has 15M paid enterprise seats shaping vendor shortlists.