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4 articles from Business Services practitioners

The SME Content Production Playbook: From Expert Interview to Published Authority Content

The SME Content Production Playbook: From Expert Interview to Published Authority Content

A five-step operating model for turning internal subject matter experts into a repeatable content engine: expert selection, interview capture, editorial review, approval, and reuse into articles, video, podcast, and social.

MarketScale·Jul 20, 2026
Comcast Just Split in Two. The Lesson for Every Diversified Enterprise Isn't About Media.

Comcast Just Split in Two. The Lesson for Every Diversified Enterprise Isn't About Media.

Comcast just answered a 15-year question: can a broadband utility and a media empire generate more value together than apart? The company says no, announcing a tax-free spin-off of NBCUniversal and Sky. Here is what the split means for enterprise leaders weighing their own portfolio strategy.

MarketScale Newsroom·Jun 30, 2026
Exploring Cross-Regional Learning and Sales Innovation with Jeetendra Srivastava at IPS 2026 Mexico City

Exploring Cross-Regional Learning and Sales Innovation with Jeetendra Srivastava at IPS 2026 Mexico City

In an increasingly interconnected business landscape, global collaboration has shifted from being a strategic advantage to an operational necessity. Companies that foster cross-regional dialogue are often the ones that adapt fastest, borrowing insights from diverse markets and tr

MarketScale·Apr 9, 2026
NYT vs. OpenAI: Media Agencies Deserve Regular Payments for Intellectual Property in the AI Era

NYT vs. OpenAI: Media Agencies Deserve Regular Payments for Intellectual Property in the AI Era

Media companies are forcing a reckoning over who profits when AI systems train on published content

Joanna Massey·Jan 17, 2024
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