Business Services · Topic
Marketing Trends
3 articles from Business Services practitioners
WSJ's Journal House at Cannes Lions 2026 put AI, trust, and brand relevance at the center of marketing's biggest week
WSJ's Journal House brought together CMOs from Mercedes-Benz, American Eagle, JPMorganChase, and more at Cannes Lions 2026 to debate AI, trust, and experiential
From Fire Pits to Outdoor Rituals: How Solo Stove Is Building a Lifestyle Brand Through Differentiation and Design
The backyard has become more than a place to grill, sit, or pass through on the way back inside. Increasingly, it is being treated as an extension of the home itself: a gathering place, a design statement, and a stage for the small rituals that bring people together. Solo Stove h
IPS Global Mkt Meeting 2026 - An de Coen on the Future of Marketing Leadership
In an era where marketing is expected to do more than generate awareness, the conversation is rapidly shifting toward measurable impact and strategic leadership. Industry gatherings like IPS Global MKT Meet NYC 2026 reveal a growing consensus: success hinges not just on execution