Business Services · Topic
Marketing Strategies
4 articles from Business Services practitioners
Why vertical proof beats agency size when B2B tech and fintech buying cycles stretch past a year
Enterprise marketing leaders picking agencies on headcount and awards are optimizing for the wrong signals when deal cycles run 9–18 months.
WSJ's Journal House at Cannes Lions 2026 put AI, trust, and brand relevance at the center of marketing's biggest week
WSJ's Journal House brought together CMOs from Mercedes-Benz, American Eagle, JPMorganChase, and more at Cannes Lions 2026 to debate AI, trust, and experiential
How State Farm's partnership with Dude Perfect highlights creator class sponsorship
State Farm partners with Dude Perfect as the new presenting partner for "Overtime," marking a significant step into the creator economy's growing influence. This collaboration highlights corporate interest in leveraging digital creators for brand engagement.
The Marketing AI Pulse Brief for May 2026: CMO Scaling Gap, AI Search, Agentic Buyers & Automated Ads
The Marketing AI SparkCast brings you the Marketing AI Pulse Monthly Brief, a curated look at the most relevant stories shaping the field and what they mean for CMOs and marketing leaders. The May 2026 edition focuses on the widening gap between AI investment and AI execution, th