Customer Loyalty

Customer service is becoming a boardroom priority — and AI is accelerating the shift

Executives are rethinking customer service as a revenue driver, not a cost center, as AI, empathy research, and behavioral science reshape how companies serve b

Trust before pitch: why connection drives sales success

With 48 years in the benefits and insurance industry, Greg Rudisel has sat across the table from more buyers than most salespeople will ever meet. His career spans life insurance, group medical sales with Blue Cross Blue Shield and the precursor to UnitedHealthcare, vision care with VSP, and nearly